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Webinar Recap: Manage Customer Accounts with Workplace by Facebook

Posted by Julia Borgini on Mar 23, 2017 10:27:10 AM

When it comes to onboarding and managing customer relationships, superb organization and communication are paramount. ServiceRocket held a webinar on how to use Workplace by Facebook to manage every aspect of customer accounts.

As a Workplace by Facebook partner, ServiceRocket is helping organizations all over the world learn, implement and adopt Workplace to connect people, break down silos, and help organizations create collaborative cultures.

ServiceRocket co-hosts Bill Cushard and Sarah E. Brown were joined by special guest Robert Porter, Strategic Partner Manager at Facebook, for this hour-long webinar.

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Topics: Customer Success, Building Customer Training, Workplace by Facebook, Workplace, Future of Work, Customer Outcomes, Customer journey

Create a Customer Education Program Focused on Customer Success

Posted by Julia Borgini on Mar 20, 2017 10:05:17 AM

Have you ever tried to use new software after going through the initial training on it - and still been confused about how it will help you achieve the outcomes that matter to you? Or figuring out how the new functionality released last month drive your business success? Or maybe you're still unsure about how the software helps you achieve your business outcomes, putting the renewal in jeopardy.

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Topics: Customer Success, Building Customer Training, Customer Outcomes, Business of Customer Education, Customer journey

New Ways to Engage Learners Outside the Classroom

Posted by Julia Borgini on Mar 9, 2017 9:48:12 AM

The stand-alone conference is one way to engage learners outside of the classroom and gather like-minded people for networking and knowledge sharing. This is a the more 'traditional' or 'standard' type of event, where a company holds sessions on their topic of choice and invites subject experts to give talks and seminars on them. Think HBaseCon from Cloudera, MuleSoft Connect from MuleSoft, and Couchbase Connect from Couchbase.

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Topics: Research and Trends, Learning, Conferences, Business of Customer Education

Questions Training Managers Should Ask About Customer Success

Posted by Julia Borgini on Mar 6, 2017 6:38:02 AM

Customer Success is all about enabling software adoption and helping customers be successful in using your products. Or, as Lincoln Murphy, Customer Success Architect at Sixteen Ventures explains, customer success keeps them engaged, boosts their satisfaction, and reduces churn. Training plays an important role in customer success, however aren't always included in the CS discussion or workflow.  

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Topics: Customer Success Education, Customer Success, Training is Customer Success, Customer Education, Customer Outcomes

How to Align Customer Education with Business Goals

Posted by Julia Borgini on Mar 1, 2017 5:15:54 PM

Signups, attendance, and webinar views. Those are just some of the traditional data points learning professionals use to measure their training programs. But what about other business KPIs that are impacted by training? These data points reveal the true effectiveness of your training better than any feedback survey. You may recognize some of them from your manager's quarterly reports, but hadn't thought of how training affects it. You may be surprised.

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Topics: Training, Customer Education, business teams, Customer Outcomes

Bringing The Business Of Customer Education Conference To Pulse 2017 Customer Success Event

Posted by Sarah E. Brown on Feb 27, 2017 11:14:32 AM

Original published February 23, 2017 on Business Wire.

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Topics: Customer Success, Events, Pulse, Training, Customer Education, Conferences, BOCE, Business of Customer Education

More Content Marketing Strategies Training Pros Can Steal

Posted by Julia Borgini on Feb 22, 2017 10:27:27 AM

We talked a while ago about the content marketing strategies you can steal to help market your training, but are there other strategies you can use to manage and develop training programs? Sure! Let's take a closer look.

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Topics: Training, Marketing Automation, Customer Education, marketing, Software Training, Promotion Strategies

Two Required Tools for Live Online Learning Engagement

Posted by Donna Weber on Feb 14, 2017 8:49:16 AM

“Hello? Is anyone out there?” I found myself asking while delivering one of my first live online classes. I’m having a “black hole syndrome” moment, and I’m panicked that I lost my connection and stranded my students. There are many reasons to launch a live online program, but how are you engaging students and ensuring they learn something?

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Topics: Learning, Live Online Training, GoToTraining, Webex, Adobe Connect

Double Your Training Margins with Live Online Training

Posted by Donna Weber on Jan 18, 2017 5:05:00 AM

You finally create a course or three with your small team, and customers buy your instructor-led training offerings. Congratulations. Now, how to meet the growing demand to deliver classes across the globe? Explore live online training.

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Topics: eLearning, Learning, Customer Education, CRM, Online Training, Live Online Training

How to Show the Value Customer Education Brings to Your Business

Posted by Julia Borgini on Jan 17, 2017 9:05:00 AM

Many an article has been written about the rift between sales and marketing, but what about the one between training and everyone else in a business organization? Customer education is not just about training customers, but rather, it's a service that drives customer success and overall business growth. So why do other teams like sales, finance, marketing, and even executive teams not understand what training can do for the bottom line?

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Topics: GoodData, Customer Education, Avalara, AvaTax, CRM, PayPal

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