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Julia Borgini

Julia Borgini helps Geeks sell their stuff. A self-proclaimed Geek, Julia is a freelance writer and content marketing strategist who teaches tech companies how to develop & execute successful tech content marketing programs. Her helpful articles have appeared on CrazyEgg, Social Media Examiner, KISSMetrics, and B2B News Network, as well as her own tech content marketing blog. To learn more about tech content marketing, visit her website at spacebarpress.com.
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Recent Posts

How to Convert Live Courses into eLearning in 7 Steps

Posted by Julia Borgini on Aug 3, 2017 6:00:00 AM

A show of hands out there: how many of you are thinking of converting your live training courses into eLearning?

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Topics: eLearning, Instructional Design

Make Your Customer Training Surveys Customer-Focused

Posted by Julia Borgini on Jul 21, 2017 6:00:00 AM

Training surveys are one of THE most used tools in the customer education manager's toolbox. Surveys can impact everything from course design to facilitator hirings. The problem with most surveys is that they're not used properly. They're too long, go un-answered, don't provide actionable data, or just pile up in someone's desks, never to be used.  

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Topics: Training Needs Analysis, Training Effectiveness, Training Evaluation, TNA

Improving the Factors That Impact Good Training Experiences

Posted by Julia Borgini on Jul 17, 2017 6:00:00 AM

Earlier this week I was talking to a former colleague who's a director in a technology organization, and she recently attended a two-day training session. When I asked her how it went, she told me it was a good course, lots of good information, but she didn't like that it was only open to other managers from her organization. She would have preferred the course have attendees from other organizations so she could hear about their experiences too.

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Topics: Customer Education, Assessments, Feedback, Survey, NPS, Training Effectiveness

Customer Education Design and Agile a Perfect Fit

Posted by Julia Borgini on Jul 13, 2017 6:00:00 AM

Many of today's technology companies use an Agile methodology to develop their software, like Scrum, Adaptive software development (ASD), Crystal Clear methods, and Extreme Programming (XP.) Many more use Agile in their non-software development business processes like marketing and product management. The iterative and collaborative nature of Agile allows people to focus on more than just the end product. Learning designers who are tired of the inflexible approach of ADDIE and more waterfall-related development methodologies might want to take a look at Agile and see how it can work for them.

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Topics: Learning, Customer Education, Agile, scrum, Instructional Design, SAM

Give Your Education Customers What They Want (Every Time)

Posted by Julia Borgini on Jul 10, 2017 10:12:42 AM

It's difficult to know what customers want in general, but this is especially true when it comes to their education needs. Customers say one thing but then want another. There's a clear discrepancy between customer feedback and the numbers you gather from your education programs. How can customer education managers balance the two to truly determine what education their customers need and then create the right offerings for them?

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Topics: Customer Education, Agile, Training Needs Analysis, Feedback, Survey

5 Simple Ways to Make Great eLearning Videos

Posted by Julia Borgini on Jul 3, 2017 6:00:00 AM

I have a confession: I'm not a big fan of videos. Any time I see one on a website or in an online course I'm interested in, I tend to click away. Or look for the transcript of the session. That leaves me in the minority, however, as recent studies say that 98% of all organizations include video in their learning strategies. So learning professionals, I give you this challenge: can you create an engaging and effective training course that would work for a cynical and non-video lover like me?

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Topics: eLearning, Video, Online Video

Stop Using ADDIE the Same Old Way and Get Agile

Posted by Julia Borgini on Jun 28, 2017 6:00:00 AM

Technology and business are rapidly evolving, and it can be hard for learning professionals to keep up. You need to create more content that's more relevant than ever before, and do so more efficiently than in the past. So ask yourself, "Can I continue to use ADDIE to develop their learning programs?"

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Topics: Agile, Instructional Design, Software Training, LLAMA, ISD, Course Development

Here Are The KPIs Linking Training to Customer Success

Posted by Julia Borgini on Jun 12, 2017 1:57:18 PM

MRR. Churn. CPA. ARC. LTV. If you're in the SaaS business, you're familiar with these terms.* Do a quick search for "customer success KPIs" and you'll find a dozen more. It can be a challenge trying to figure out which KPIs to use to measure the effectiveness of your training team and the programs you produce. 

Further complicating matters is if you're being asked to tie your training metrics to customer success. According to customer education thought leaders like Wayne McCulloch, senior vice president of Salesforce University, "education has never played a more important part in customer success than in a cloud-based organization."

Here are some of the training metrics you should be tracking when it comes to customer success.

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Topics: Building Customer Training, Training is Customer Success, Customer Education, Software Training, Education Services, KPIs, #CustomerSuccess

Building a Brand-New Customer Education Function The Right Way

Posted by Julia Borgini on Jun 7, 2017 9:04:00 AM

Last year Gainsight reorganized their post-sales teams to increase customer success. They wanted to put customer success first and designed their organization around customer needs. This included moving their training team to the "front" of the customer funnel, giving them more access to both customer feedback and product development. Gainsight already had a training team set up, but by including them in their customer success department, they were able to infuse the training team with customer success principles, setting them up for greater success down the road.

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Topics: Building Customer Training, Customer Education, business teams

5 Ways to Adapt Your LMS to Your Brand

Posted by Julia Borgini on May 5, 2017 2:48:32 PM

In today’s fast-growing software world, a branded LMS is key to your business. It is crucial to create a consistent user experience for your learners, one that accurately reflects not only your company's color scheme, but also one that actively reflects the company brand you've created and that you're trying to promote. Consistency in your public "face", from your website to your LMS to your products shows you care about every facet of your company, leading to a sense of trust between you and your customers.

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Topics: LMS, marketing, Sales, Learndot

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