The stand-alone conference is one way to engage learners outside of the classroom and gather like-minded people for networking and knowledge sharing. This is a the more 'traditional' or 'standard' type of event, where a company holds sessions on their topic of choice and invites subject experts to give talks and seminars on them. Think HBaseCon from Cloudera, MuleSoft Connect from MuleSoft, and Couchbase Connect from Couchbase.
Customer Success is all about enabling software adoption and helping customers be successful in using your products. Or, as Lincoln Murphy, Customer Success Architect at Sixteen Ventures explains, customer success keeps them engaged, boosts their satisfaction, and reduces churn. Training plays an important role in customer success, however aren't always included in the CS discussion or workflow.
Signups, attendance, and webinar views. Those are just some of the traditional data points learning professionals use to measure their training programs. But what about other business KPIs that are impacted by training? These data points reveal the true effectiveness of your training better than any feedback survey. You may recognize some of them from your manager's quarterly reports, but hadn't thought of how training affects it. You may be surprised.
Original published February 23, 2017 on Business Wire.
We talked a while ago about the content marketing strategies you can steal to help market your training, but are there other strategies you can use to manage and develop training programs? Sure! Let's take a closer look.
“Hello? Is anyone out there?” I found myself asking while delivering one of my first live online classes. I’m having a “black hole syndrome” moment, and I’m panicked that I lost my connection and stranded my students. There are many reasons to launch a live online program, but how are you engaging students and ensuring they learn something?
You finally create a course or three with your small team, and customers buy your instructor-led training offerings. Congratulations. Now, how to meet the growing demand to deliver classes across the globe? Explore live online training.
Many an article has been written about the rift between sales and marketing, but what about the one between training and everyone else in a business organization? Customer education is not just about training customers, but rather, it's a service that drives customer success and overall business growth. So why do other teams like sales, finance, marketing, and even executive teams not understand what training can do for the bottom line?
When it comes to customer education programs, most training teams focus on the development and delivery, as that's where their strengths are. Yet there are other equally important aspects that have significant impacts on customer outcomes too. I'm talking about the sales and marketing of training programs, as well as analysis and reporting. And given that there are entire disciplines centered on these topics, it's no wonder many education teams are ignoring them.