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More Content Marketing Strategies Training Pros Can Steal

Posted by Julia Borgini on Feb 22, 2017 10:27:27 AM

We talked a while ago about the content marketing strategies you can steal to help market your training, but are there other strategies you can use to manage and develop training programs? Sure! Let's take a closer look.

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Topics: Training, Marketing Automation, Customer Education, marketing, Software Training, Promotion Strategies

Two Required Tools for Live Online Learning Engagement

Posted by Donna Weber on Feb 14, 2017 8:49:16 AM

“Hello? Is anyone out there?” I found myself asking while delivering one of my first live online classes. I’m having a “black hole syndrome” moment, and I’m panicked that I lost my connection and stranded my students. There are many reasons to launch a live online program, but how are you engaging students and ensuring they learn something?

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Topics: Learning, Live Online Training, GoToTraining, Webex, Adobe Connect

Double Your Training Margins with Live Online Training

Posted by Donna Weber on Jan 18, 2017 5:05:00 AM

You finally create a course or three with your small team, and customers buy your instructor-led training offerings. Congratulations. Now, how to meet the growing demand to deliver classes across the globe? Explore live online training.

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Topics: eLearning, Learning, Customer Education, CRM, Online Training, Live Online Training

How to Show the Value Customer Education Brings to Your Business

Posted by Julia Borgini on Jan 17, 2017 9:05:00 AM

Many an article has been written about the rift between sales and marketing, but what about the one between training and everyone else in a business organization? Customer education is not just about training customers, but rather, it's a service that drives customer success and overall business growth. So why do other teams like sales, finance, marketing, and even executive teams not understand what training can do for the bottom line?

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Topics: GoodData, Customer Education, Avalara, AvaTax, CRM, PayPal

Learning Apps You Didn’t Know About But Really Should Use

Posted by Julia Borgini on Jan 13, 2017 2:16:30 PM

When it comes to customer education programs, most training teams focus on the development and delivery, as that's where their strengths are. Yet there are other equally important aspects that have significant impacts on customer outcomes too. I'm talking about the sales and marketing of training programs, as well as analysis and reporting. And given that there are entire disciplines centered on these topics, it's no wonder many education teams are ignoring them.

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Topics: Learning, Training, Apps, Learndot, Ecosystem, Learning Apps

Learndot Earns 2 LMS Awards

Posted by Julia Borgini on Dec 9, 2016 10:48:35 AM

ServiceRocket is proud to announce that our Learning Management System (LMS) Learndot has recently been named Top 5 Customer LMS and Top 5 LMS Thought Leaders for 2016 by Talented Learning.

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Topics: LMS, Learndot

Trust me: Scalable customer education is not all that

Posted by Bill Cushard on Dec 2, 2016 10:20:46 AM

I know what you're thinking. Or at least I know what your management team is asking you to think and then do.

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Topics: Learning, Customer Education, LMS, Instructional Design

The Customer Education Technology Ecosystem

Posted by Julia Borgini on Nov 17, 2016 1:36:45 PM

Today's customer education technology market is big and is expanding every year. Applications, information, and devices are connecting in ways we've never seen before. To stay relevant in the industry, customer education pros need to be aware of what's going on out there, even if you're not ready to use the tools yourself.

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Topics: eLearning, Learning Management System, LMS

The best way to improve hands-on training is with clear instructions

Posted by Bill Cushard on Nov 15, 2016 1:55:33 PM

One of the biggest mistakes I see made in hand-on training activities is a lack of clear instructions for what to do in the activity. How many times have you been in a training course, the trainers says, “OK. Now you try it.” Most of the class looks up and says, “Wait. What do you want us to do?”

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Topics: eLearning, Learning, Training, Customer Education

Should the LMS take a Platform Approach?

Posted by Julia Borgini on Nov 10, 2016 5:03:00 AM

It is no secret that learning management systems (LMSs) have low customer satisfaction rates. Brandon Hall's research shows that 45% of customers are satisfied with their LMS, and 47% of  people surveyed are seeking a new LMS. Two of the six top reasons why people are so dissatisfied are: 1) poor reporting features; and 2) inability to adapt to changing needs. In a fast moving world, number two is a difficult challenge for any software provider building a product to satisfy customer needs. Customer education professionals have fast moving and unique needs, and it seems LMSs are chasing these needs with little success.

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Topics: Learning, Learning Management System, Apps, LMS, brandon Hall, Platform

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