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More Content Marketing Strategies Training Pros Can Steal

Posted by Julia Borgini on Feb 22, 2017 10:27:27 AM

We talked a while ago about the content marketing strategies you can steal to help market your training, but are there other strategies you can use to manage and develop training programs? Sure! Let's take a closer look.

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Topics: Training, Marketing Automation, Customer Education, marketing, Software Training, Promotion Strategies

How to Work with Your Marketing Team to Promote Your Training

Posted by Julia Borgini on Sep 22, 2016 2:37:23 PM

The internet is filled with stories about how business departments have trouble working with each other. Whether it's the IT team frustrated with marketing, or product development that ignored engineering or technical support, working in silos can be a problem. And customer education pros are no different.

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Topics: Training, Customer Education, marketing, Software Training, Promotion Strategies

To Sell or Not to Sell Customer Education: That is the Question

Posted by Bill Cushard on Sep 20, 2016 5:38:01 PM

There are three schools of thought when it comes to whether to sell customer education to customers. One argument is that customer education is a valuable service and should not only be sold, but the customer education function should be run as a business with responsibility for making a profit. The second school of thought also believes customer education is a valuable service, but the goal is not to make a profit, but for training to just pay for itself, so it can sustain itself and otherwise avoid the scrutiny of CFOs during lean times. The third school of thought argues that training should be a service that is included in the price of the product subscription. After all, adoption and renewals are the main goal, not making a few bucks from selling training. 

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Topics: Customer Success, Training, Software Adoption, Customer Education, Software Training

The Enterprise Software Training Maturity Model is Newly Revised and Updated

Posted by Bill Cushard on Jul 6, 2016 12:18:25 PM

The Enterprise Software Training Maturity Model eBook is by far our most popular. Hundreds of fast-growing software companies have downloaded it in the last two years. One very prominent customer education team in the big data, hadoop space used the maturity model to plan its strategy, goals, roadmap, organizational structure, and roadmap.

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Topics: Enterprise Software, Customer Education, Software Training

Certification and Its Role in Software Adoption

Posted by Kristine Xu on Jul 5, 2016 1:15:04 PM

Certification is one proactive solution that ensures customers are trained to properly use software and increases the likelihood that customers will renew year-after-year. Instead of focusing on acquiring new customers, software companies should focus on retaining customers by striving to not only train, but certify their customers so it's ensured customers know how to use the software. After all, renewals are a leading indicator of series A valuations for SaaS companies, if you ask Tomasz Tunguz.

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Topics: Customer Education, Performance-based Certification, Software Training, Hortonworks, Certification, TrueAbility

Motivating Skeptical Students in Software Training

Posted by Kristine Xu on Jun 28, 2016 10:11:18 AM

After designing a software training course and implementing performance-based certification, customers should come to the course bright eyed, bushy tailed, and willing to learn how to use the software, right?

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Topics: Enterprise Software, Training, Customer Education, Software Training, GitHub, Peter Bell

How to Keep Training Content Up-to-Date When Your Software Changes Every Week

Posted by Bill Cushard on Jun 23, 2016 4:38:51 PM
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Topics: Enterprise Software, Training, Agile, Software Training

Performance-based Certification for Enterprise Software Companies

Posted by Kristine Xu on Jun 22, 2016 9:37:03 AM

Don’t let all the energy put into designing your enterprise software training programs go to waste. Adopt performance-based certification as a way to make sure your customers learn, retain, and perform the tasks learned in the course.

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Topics: Enterprise Software, Customer Education, Performance-based Certification, Software Training, Hortonworks, Certification, TrueAbility

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