Fall is tech conference season in Silicon Valley, and the biggest conference for ServiceRocket is the Atlassian Summit, which occurred the week of October 10 in San Jose, CA. We have participated in Summit since the very first one almost ten years ago. This year, as participation grew, we wanted to improve how we planned, organized, executed, and recapped our participation. We also wanted to maximizing participation in the conference, even with employees who could not attend in person. We used the Events feature in Workplace by Facebook to engage the team participating in the conference and employees around the world who could not attend.