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"Companies Are Sitting on Gold Mines of Data" ...With No Idea How to Use It

Posted by Sarah E. Brown on Oct 15, 2015 9:00:00 AM

“Unexploited knowledge may be your firm’s greatest and most undervalued asset.”

 -Niraj Dawar

Niraj Dawar, product marketing strategy expert and author of Tilt: Shifting Your Strategy From Products to Customers, sat down with Peter Marquez, VP of Product, to discuss how companies benefit when vendors help them innovate and reduce after-purchase risks and costs.

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Topics: Interviews with Experts, Tech, Training is Data, Software Adoption

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