--- title: Company Blog | ServiceRocket | Dan Luebke description: Daniel became a Rocketeer in 2012. He is passionate about Utility Marketing, improving the digital landscape to provide greater value to everyone. --- [![5cabf5c0efbaef51ac44e88e_ServiceRocket Wordmark White](https://blog.servicerocket.com/hubfs/5cabf5c0efbaef51ac44e88e_ServiceRocket%20Wordmark%20White.svg) ](http://www.servicerocket.com/) - [Contact](http://company.servicerocket.com/contact) - [Cart](http://marketplace.servicerocket.com/cart) - [Account](https://marketplace.servicerocket.com/login.html) # [![5cabf5c0efbaef51ac44e88e_ServiceRocket Wordmark White](https://blog.servicerocket.com/hubfs/5cabf5c0efbaef51ac44e88e_ServiceRocket%20Wordmark%20White.svg) ](http://www.servicerocket.com/) ## [![5cabf5c0efbaef51ac44e88e_ServiceRocket Wordmark White](https://blog.servicerocket.com/hubfs/5cabf5c0efbaef51ac44e88e_ServiceRocket%20Wordmark%20White.svg)](http://www.servicerocket.com/) ![blog-bg](https://blog.servicerocket.com/hs-fs/hubfs/blog-bg.jpg?width=1200&name=blog-bg.jpg "blog-bg") ## Dan Luebke Daniel became a Rocketeer in 2012. He is passionate about Utility Marketing, improving the digital landscape to provide greater value to everyone. Find me on: ### Recent Posts ## [Inside Sydney - Where ServiceRocket Was Born and Continues to Grow](https://blog.servicerocket.com/company/inside-sydney-where-servicerocket-was-born-and-continues-to-grow) Posted by [Dan Luebke](https://blog.servicerocket.com/company/author/dan-luebke) on Mar 17, 2017 12:01:09 PM - [Tweet](https://twitter.com/share) [![](https://blog.servicerocket.com/hubfs/Screen%20Shot%202017-03-17%20at%204.00.22%20PM.png) ](https://blog.servicerocket.com/company/inside-sydney-where-servicerocket-was-born-and-continues-to-grow) While ServiceRocket's Sydney office resembles nothing of the bedroom from where Rob Castaneda founded the company, it retains culture and spirit that is uniquely Aussie. [Read More](https://blog.servicerocket.com/company/inside-sydney-where-servicerocket-was-born-and-continues-to-grow) 0 Comments [Click here to read/write comments](https://blog.servicerocket.com/company/inside-sydney-where-servicerocket-was-born-and-continues-to-grow#comments-listing) Topics: [Culture](https://blog.servicerocket.com/company/topic/culture), [Company](https://blog.servicerocket.com/company/topic/company), [company values](https://blog.servicerocket.com/company/topic/company-values) ## [Santiago and Kuala Lumpur: 10,000 Miles Apart, Connected Through Good Vibrations.](https://blog.servicerocket.com/company/servicerocket-music-santiago-kuala-lumpur) Posted by [Dan Luebke](https://blog.servicerocket.com/company/author/dan-luebke) on Mar 7, 2016 11:19:35 AM - [Tweet](https://twitter.com/share) [![](https://blog.servicerocket.com/hubfs/2016_Blog/Screen_Shot_2016-03-07_at_11.15.05_AM.png) ](https://blog.servicerocket.com/company/servicerocket-music-santiago-kuala-lumpur) While the [ServiceRocket Values](http://careers.servicerocket.com/values) may not directly reference "music", you might think rhythm was innate to the growth of the company by visiting any of our global offices. [Read More](https://blog.servicerocket.com/company/servicerocket-music-santiago-kuala-lumpur) 0 Comments [Click here to read/write comments](https://blog.servicerocket.com/company/servicerocket-music-santiago-kuala-lumpur#comments-listing) Topics: [Culture](https://blog.servicerocket.com/company/topic/culture) ## [What We Mean by Helpy Holidays](https://blog.servicerocket.com/company/helpy-holidays) Posted by [Dan Luebke](https://blog.servicerocket.com/company/author/dan-luebke) on Dec 18, 2015 2:34:35 PM - [Tweet](https://twitter.com/share) [![](https://blog.servicerocket.com/hubfs/2016_Assets/Helpline_Bling/Screen_Shot_2015-12-18_at_1.41.22_PM.png) ](https://blog.servicerocket.com/company/helpy-holidays) At ServiceRocket we've embraced one thing above all else - helping.  [Read More](https://blog.servicerocket.com/company/helpy-holidays) 0 Comments [Click here to read/write comments](https://blog.servicerocket.com/company/helpy-holidays#comments-listing) Topics: [Culture](https://blog.servicerocket.com/company/topic/culture), [Company](https://blog.servicerocket.com/company/topic/company) ## [Peeking Under the Dome in Our Palo Alto Office](https://blog.servicerocket.com/company/under-the-dome-in-palo-alto-ca) Posted by [Dan Luebke](https://blog.servicerocket.com/company/author/dan-luebke) on Sep 25, 2015 9:41:53 AM - [Tweet](https://twitter.com/share) [![](https://blog.servicerocket.com/hubfs/2015_Blog/Screen_Shot_2015-09-25_at_9.35.58_AM.png) ](https://blog.servicerocket.com/company/under-the-dome-in-palo-alto-ca) ServiceRocket is proud of the strength of our four global offices - Sydney, where we were founded, Kuala Lumpur, our largest office, Santiago, our newest office, and Palo Alto, our Global Headquarters. While all hold true to the same [values](http://careers.servicerocket.com/values), created by Rocketeers, each has a unique spice of life. [Read More](https://blog.servicerocket.com/company/under-the-dome-in-palo-alto-ca) 0 Comments [Click here to read/write comments](https://blog.servicerocket.com/company/under-the-dome-in-palo-alto-ca#comments-listing) Topics: [Culture](https://blog.servicerocket.com/company/topic/culture), [Company](https://blog.servicerocket.com/company/topic/company), [company values](https://blog.servicerocket.com/company/topic/company-values) ## [Launching a Rocket in Sydney, Australia](https://blog.servicerocket.com/company/blog/2015/05/launching-a-rocket-in-sydney-australia/) Posted by [Dan Luebke](https://blog.servicerocket.com/company/author/dan-luebke) on May 8, 2015 5:25:00 AM - [Tweet](https://twitter.com/share) *by Daniel Luebke,* ([@danieljluebke](http://www.twitter.com/danieljluebke)) ServiceRocket was founded in Sydney, Australia in 2001 as a training services company (at the time called CustomWare). Since then we've moved our headquarters to Palo Alto, California and grown the scope of our business to help bridge the consumption gap between fast-growing software companies and their enterprise customers. [Read More](https://blog.servicerocket.com/company/blog/2015/05/launching-a-rocket-in-sydney-australia/) 0 Comments [Click here to read/write comments](https://blog.servicerocket.com/company/blog/2015/05/launching-a-rocket-in-sydney-australia/#comments-listing) Topics: [Culture](https://blog.servicerocket.com/company/topic/culture), [Company](https://blog.servicerocket.com/company/topic/company) [All posts](https://blog.servicerocket.com/company/all) [Next](https://blog.servicerocket.com/company/author/dan-luebke/page/2) ### Be ahead of the curve. #### Subscribe to our blog. #### Interested in writing for the Software Adoption blog? We love connecting with software leaders and writers who can help us fulfill our mission to create entertaining AND educational resources that people can put to use. [Find out how.](https://info.servicerocket.com/guest-contributor-blogger-program-software-adoption-blog-1) ### Recent Posts ### Posts by Topic - [Company (64)](https://blog.servicerocket.com/company/topic/company) - [Culture (20)](https://blog.servicerocket.com/company/topic/culture) - [Press (20)](https://blog.servicerocket.com/company/topic/press) - [Atlassian (8)](https://blog.servicerocket.com/company/topic/atlassian) - [Jobs (8)](https://blog.servicerocket.com/company/topic/jobs) - [Events (7)](https://blog.servicerocket.com/company/topic/events) - [Tech (7)](https://blog.servicerocket.com/company/topic/tech) - [Add-ons (6)](https://blog.servicerocket.com/company/topic/add-ons) - [Training (6)](https://blog.servicerocket.com/company/topic/training) - [Start-ups (4)](https://blog.servicerocket.com/company/topic/start-ups) - [Careers (3)](https://blog.servicerocket.com/company/topic/careers) - [Customer Success (3)](https://blog.servicerocket.com/company/topic/customer-success) - [ServiceRocket (3)](https://blog.servicerocket.com/company/topic/servicerocket) - [Silicon Valley (3)](https://blog.servicerocket.com/company/topic/silicon-valley) - [company values (3)](https://blog.servicerocket.com/company/topic/company-values) - [Confluence (2)](https://blog.servicerocket.com/company/topic/confluence) - [Español (2)](https://blog.servicerocket.com/company/topic/español) - [Kuala Lumpur (2)](https://blog.servicerocket.com/company/topic/kuala-lumpur) - [Learndot News (2)](https://blog.servicerocket.com/company/topic/learndot-news) - [ServiceRocket Spotlight (2)](https://blog.servicerocket.com/company/topic/servicerocket-spotlight) - [TrainingRocket Blog by ServiceRocket (2)](https://blog.servicerocket.com/company/topic/trainingrocket-blog-by-servicerocket) - [eLearning (2)](https://blog.servicerocket.com/company/topic/elearning) - [Board (1)](https://blog.servicerocket.com/company/topic/board) - [Career (1)](https://blog.servicerocket.com/company/topic/career) - [DevOps (1)](https://blog.servicerocket.com/company/topic/devops) - [Directors (1)](https://blog.servicerocket.com/company/topic/directors) - [Docker (1)](https://blog.servicerocket.com/company/topic/docker) - [Engineering (1)](https://blog.servicerocket.com/company/topic/engineering) - [Ideas (1)](https://blog.servicerocket.com/company/topic/ideas) - [Malaysia (1)](https://blog.servicerocket.com/company/topic/malaysia) - [MeetUp (1)](https://blog.servicerocket.com/company/topic/meetup) - [Open Source (1)](https://blog.servicerocket.com/company/topic/open-source) - [PR (1)](https://blog.servicerocket.com/company/topic/pr) - [Pulse (1)](https://blog.servicerocket.com/company/topic/pulse) - [Research and Trends (1)](https://blog.servicerocket.com/company/topic/research-and-trends) - [Rob Castaneda (1)](https://blog.servicerocket.com/company/topic/rob-castaneda) - [Rockettoria (1)](https://blog.servicerocket.com/company/topic/rockettoria) - [Software Adoption (1)](https://blog.servicerocket.com/company/topic/software-adoption) - [Software Development (1)](https://blog.servicerocket.com/company/topic/software-development) - [Support (1)](https://blog.servicerocket.com/company/topic/support) - [UTS (1)](https://blog.servicerocket.com/company/topic/uts) - [University of Technology Sydney (1)](https://blog.servicerocket.com/company/topic/university-of-technology-sydney) - [Women in Tech (1)](https://blog.servicerocket.com/company/topic/women-in-tech) - [Zendesk (1)](https://blog.servicerocket.com/company/topic/zendesk) [see all](https://blog.servicerocket.com/company/author/dan-luebke/page/1#) - [![](https://blog.servicerocket.com/hs-fs/file-2481247987-svg/servicerocket_img/536bbb278409cba93508c6eb_facebook.svg) ](http://www.facebook.com/servicerocket) - [![](https://blog.servicerocket.com/hs-fs/file-2481247997-svg/servicerocket_img/536bbc66c0b084ab35bc82b2_google.svg) ](https://plus.google.com/+servicerocket) - [![](https://blog.servicerocket.com/hs-fs/file-2474406426-svg/servicerocket_img/536bbf325ffc74066fd8c26f_twitter.svg) ](http://www.twitter.com/servicerocket) - [![](https://blog.servicerocket.com/hs-fs/file-2481247992-svg/servicerocket_img/536bbc7f5ffc74066fd8c22c_rss.svg) ](http://company.servicerocket.com/blog) ![](https://blog.servicerocket.com/hs-fs/file-2481248017-png/servicerocket_img/5456ea0911fe688e1cf31dff_rocket-left-blank-back.png) © 2020 ServiceRocket [![TRUSTe European Safe Harbor certification](https://blog.servicerocket.com/hs-fs/file-2481248012-htm/servicerocket_img/seal.htm) ](http://privacy.truste.com/privacy-seal/ServiceRocket,-Inc-/validation?rid=149e6ba9-d415-4abf-a3bb-6f732086e4a0)