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Julia Borgini

Julia Borgini helps Geeks sell their stuff. A self-proclaimed Geek, Julia is a freelance writer and content marketing strategist who teaches tech companies how to develop & execute successful tech content marketing programs. Her helpful articles have appeared on CrazyEgg, Social Media Examiner, KISSMetrics, and B2B News Network, as well as her own tech content marketing blog. To learn more about tech content marketing, visit her website at spacebarpress.com.
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Recent Posts

Making the Case for Your Next Customer Education Hire

Posted by Julia Borgini on Oct 23, 2017 10:30:00 AM

If your customer education team is regularly missing deadlines, never gets to the end of their To Do list, and is producing lower quality work because they're so overworked, it might be time for a new hire. Overworked employees are stressed employees, a combination that usually results in less productivity, increased loss time in sick days, and less profits for your company. A new hire (or two or three) will help alleviate the workload, boost morale among your existing customer education team, and help get your team back on track.

But before you can start interviewing people for that help, you have to convince upper management. They'll want to see a business case for that new hire that shows how an additional employee will lead to bigger profits. Here's how you can do that.

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Topics: Customer Education, Talented Learning, Talent

Top 7 Skills & Competencies to Look for in a Learning Designer

Posted by Julia Borgini on Oct 11, 2017 10:00:00 AM

Working at a tech company, you need to hire people with specific skills that will help you grow and evolve the company and its products. Software companies have a particular rhythm and culture that not everyone can deal with. Add in the experience and skills you need as an instructional designer or learning experience designer and finding the right people can be a challenge.

So, what are the top skills and competencies to look for when hiring a learning designer in a fast-paced tech company?

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Topics: Company, Customer Education, Talented Learning, Business of Customer Education, CEU

Why Documentation Is So Important To Successful Customer Adoption

Posted by Julia Borgini on Oct 4, 2017 5:00:00 AM

Quick question: When you use Microsoft Word, do you use the built-in styles to add formatting and layout options to your documents? Or do you simply open a new document and start typing away, clicking the bold or bullet list buttons to change the way your text appears?

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Topics: Building Customer Training, Software Adoption, Customer Education, knowledge management, Gartner

5 Ways Chatbots and AI Impact Customer Education

Posted by Julia Borgini on Sep 27, 2017 12:48:46 PM

Have you ever navigated to a website and seen that little chat window pop up asking if you'd like to speak with someone at the company about their products? You may think you're speaking to a "real" person at the company, but in reality you're probably talking to a chatbot designed to respond based on keywords in your answers.

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Topics: Virtual Reality, AI, Business of Customer Education, VR, chatbot, AR, Augmented Reality, chatbots

Why Software Companies Should Develop a Certification Program

Posted by Julia Borgini on Sep 1, 2017 6:38:00 AM

We've been talking a lot about certifications lately, whether they're worth it for employees, candidates, and employers. The good, the bad, and the ugly. Many companies are developing their own certification programs as a companion to customer education, which are then becoming industry standards for technologies (like the Microsoft or Oracle Certifications).

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Topics: Enterprise Software, Certification, certification programs

How to Convert Live Courses into eLearning in 7 Steps

Posted by Julia Borgini on Aug 3, 2017 6:00:00 AM

A show of hands out there: how many of you are thinking of converting your live training courses into eLearning?

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Topics: eLearning, Instructional Design

Make Your Customer Training Surveys Customer-Focused

Posted by Julia Borgini on Jul 21, 2017 6:00:00 AM

Training surveys are one of THE most used tools in the customer education manager's toolbox. Surveys can impact everything from course design to facilitator hirings. The problem with most surveys is that they're not used properly. They're too long, go un-answered, don't provide actionable data, or just pile up in someone's desks, never to be used.  

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Topics: Training Needs Analysis, Training Effectiveness, Training Evaluation, TNA

Improving the Factors That Impact Good Training Experiences

Posted by Julia Borgini on Jul 17, 2017 6:00:00 AM

Earlier this week I was talking to a former colleague who's a director in a technology organization, and she recently attended a two-day training session. When I asked her how it went, she told me it was a good course, lots of good information, but she didn't like that it was only open to other managers from her organization. She would have preferred the course have attendees from other organizations so she could hear about their experiences too.

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Topics: Customer Education, Assessments, Feedback, Survey, NPS, Training Effectiveness

Customer Education Design and Agile a Perfect Fit

Posted by Julia Borgini on Jul 13, 2017 6:00:00 AM

Many of today's technology companies use an Agile methodology to develop their software, like Scrum, Adaptive software development (ASD), Crystal Clear methods, and Extreme Programming (XP.) Many more use Agile in their non-software development business processes like marketing and product management. The iterative and collaborative nature of Agile allows people to focus on more than just the end product. Learning designers who are tired of the inflexible approach of ADDIE and more waterfall-related development methodologies might want to take a look at Agile and see how it can work for them.

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Topics: Learning, Customer Education, Agile, scrum, Instructional Design, SAM

Give Your Education Customers What They Want (Every Time)

Posted by Julia Borgini on Jul 10, 2017 10:12:42 AM

It's difficult to know what customers want in general, but this is especially true when it comes to their education needs. Customers say one thing but then want another. There's a clear discrepancy between customer feedback and the numbers you gather from your education programs. How can customer education managers balance the two to truly determine what education their customers need and then create the right offerings for them?

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Topics: Customer Education, Agile, Training Needs Analysis, Feedback, Survey

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