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Bring the future to your training today

Posted by Julia Borgini on Sep 14, 2018 10:20:27 AM
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Keeping up with the emerging new trends in the customer education world is challenging, but critical for your success. As learners' habits and behavior evolve, so should the training that targets them. Staying current and relevant in the way you deliver customer education will help you engage learners better than anyone else.

Here are the top customer education trends we're following closely that'll bring the future to your training programs, today.

Top trends to watch for

Microlearning: Defined as "a way of teaching and delivering content in small, very specific bursts,” microlearning consists of small learning modules or courses. It's an extremely effective way of training in today's fast-paced, online world because people want to learn new skills quickly and then apply them immediately.

On-demand learning: Provides learners with access to the training at any time, whenever they need it. A good LMS (like Learndot) helps companies do this by centralizing all of their learning materials, making them available to students whenever they're ready to learn.

Workflow-integrated learning: Teach customers a new skill or train them on the latest functionality straight in the software. Show them a relevant how-to video or a quick tutorial when they are trying to perform a certain task. This requires tight integration between the software and your LMS.

Learning content curation: Match content to learners by organizing it in a way that makes it more effective and targeted for learners. For example, use an LMS to surface introductory courses for new employees in their first few weeks, or highlight learning about the latest product for sales teams.

Learning customization: Deliver training that's customized to fit into the context of your learners’ workflow, meets their job's specific needs, and enables long-term knowledge retention. Reimagine the way you design and deliver training, focusing on customized learning paths to increase training adoption and effectiveness.

Learning gamification: Incentivize and gamify the learning experience for customers by using badges, points, and leaderboards. They're especially useful in motivating learners to actively participate in training and also help them track their progress. Awarding badges at different checkpoints throughout the learning pathways also encourages learners to advance with training.

Increased technology usage: Use new technologies for your customer education, such as:

  • Virtual labs: Useful in delivering a variety of training modes at scale Incorporate learning by doing with virtual training labs to provide an immersive learning experience that is both engaging and effective. Students get to play around in a virtual environment that is an exact replica of the production environment but is safe for making errors. CE teams can scale their training outreach globally to keep up with demand, without adding overhead.
  • More granular training measurement: Move beyond the traditional metrics and analyze the product application of your training, the change in performance of learners post-training, and the ROI of your pathways.
  • AI-based LMS apps: Understand past learner behaviors to predict their learning needs. Personalize your learners’ journey with recommendations and content relevant to them based on the interests they’ve exhibited in the past. Use AI to track data on deeper levels to uncover new insights about learners, or develop new content based on those insights.
  • VR and AR learning experiences: VR and AR online training are becoming more accessible in the corporate world as the technology becomes more available. Employees benefit from the immersive nature of the experience, allowing them to see and hear a "real" situation where they can try out what they learn in a risk-free environment.

Final thought

These 10+ customer education trends give you a good indication of where the industry is heading. Today’s learners are busier than ever, so creating training for them that they would want to complete and would be able to immediately apply, is critical. It's all about highly-interactive, personalized, relevant training, delivered in small, easy-to-absorb segments, and designed with today's cutting-edge technologies.

Is your customer education program ready for the future?

Topics: Customer Education, Product adoption, Learner engagement, Research and Trends

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Julia Borgini

Written by Julia Borgini

Julia Borgini helps Geeks sell their stuff. A self-proclaimed Geek, Julia is a freelance writer and content marketing strategist who teaches tech companies how to develop & execute successful tech content marketing programs. Her helpful articles have appeared on CrazyEgg, Social Media Examiner, KISSMetrics, and B2B News Network, as well as her own tech content marketing blog. To learn more about tech content marketing, visit her website at spacebarpress.com.

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