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How to Price Customer Education When Your Customers Expect It To Be Free

Posted by Bill Cushard on Dec 7, 2017 10:49:15 AM

The most recent Customer Education University course, How to Build and Run a Strategic Customer Education Operation, is coming to an end, and students are finishing the final assessment and collecting their certificates of completion. Congratulations to all who completed the work. Among the many topics covered in the course, one of the most popular, judging on how much time we spent on it, was how to price training.

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Topics: a16z Podcast, Pricing Strategies, Customer Success, Business of Customer Education, TSIA

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