Earlier this week I was talking to a former colleague who's a director in a technology organization, and she recently attended a two-day training session. When I asked her how it went, she told me it was a good course, lots of good information, but she didn't like that it was only open to other managers from her organization. She would have preferred the course have attendees from other organizations so she could hear about their experiences too.
As a customer education professional, you know how important it is to measure your program's' effectiveness. You want to make sure that it meets the needs of the participants and meets the business goals you set out for it. However the thought of doing a deep dive into your training program's results is scary. Probably because that means wading through a stack of paper feedback forms or attempting to use a database program that has more options and features than NASA Mission Control.
Customer education programs are designed to help customers learn your product so they can perform their jobs more effectively. Presumably, your product will change the way your customers perform their jobs and largely improve their productivity in some meaningful way. It is in your best interest to help your customers make these improvements and achieve desired outcomes so that they continue to renew with you. One way to do this is to offer training.