Many an article has been written about the rift between sales and marketing, but what about the one between training and everyone else in a business organization? Customer education is not just about training customers, but rather, it's a service that drives customer success and overall business growth. So why do other teams like sales, finance, marketing, and even executive teams not understand what training can do for the bottom line?
As customer education professionals, we do not think of collecting sales taxes on the sale of our training courses. After all, sales taxes don't apply to services like training, right? That may not always be true. In fact, when you are selling training globally, the number of tax jurisdictions make the odds high that some require sales taxes to be collected for services like software training. This adds a complexity that customer education teams need to understand. And if you want to scale your customer education business globally, you must understand it, or at least be informed enough to work closely with your finance team.