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If You Stop Teaching Features, Your Customers Might Actually Learn Something

Posted by Bill Cushard on Aug 10, 2017 5:31:15 PM

When your customers say your training is ineffective or you see from reports that product use does not increase following an education intervention, one of the questions you should ask yourself is, "Are we helping customers understand the context for why our product exists and why they need to learn it?" One major problem with software education is that it is focused primarily on helping people learn features. Learning features without understanding basic concepts and without understanding "why" will often leave people bewildered about how to use the software.

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Topics: Customer Education, Instructional Design, Bloom's Taxonomy, Levels of Learning

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