Customer Education is a critical component for scaling your customer success function and delivering successful customer outcomes. Leveraging education enables your customers to successfully adopt your product and achieve the goals they identified during the sales cycle. This is the pathway to increased customer retention, expansion and reduced churn. Here are five best practices drawn from software companies who are leading the way in delivering Customer Education focused on customer success.
Danielle Tomlinson knows a thing or two about building a customer education team. She's successfully lead customer education teams at SAP and Redhat and has now built the education services team at Hortonworks from scratch.
Because she's so passionate and interested in customer education, Danielle's dedicated a lot of time and effort into building the best customer education strategy—and team—at Hortonworks. She's seen first-hand the impact of education programs on a company's bottom line and knows how to build a successful customer education team.
In this post, we'll share some of Danielle's ideas on how to build a customer education dream team, including information on the roles and skills you need in your team, as well as the importance of internal collaboration with other teams in your company, like sales and marketing.
Customer education plays a crucial role in Customer Success. Training metrics can be a powerful driver of business outcomes because they can be used by and influence all departments in your organization: customer success, sales, marketing, finance, professional services, support, and more.
Training metrics show that the investment your company has made in training results in outcomes that make the activity worthwhile. Whether that's a clear line to revenue or increased website traffic or a more engaged customer community, training metrics show the impact to the entire company.
Have you ever tried to use new software after going through the initial training on it - and still been confused about how it will help you achieve the outcomes that matter to you? Or figuring out how the new functionality released last month drive your business success? Or maybe you're still unsure about how the software helps you achieve your business outcomes, putting the renewal in jeopardy.
The stand-alone conference is one way to engage learners outside of the classroom and gather like-minded people for networking and knowledge sharing. This is a the more 'traditional' or 'standard' type of event, where a company holds sessions on their topic of choice and invites subject experts to give talks and seminars on them. Think HBaseCon from Cloudera, MuleSoft Connect from MuleSoft, and Couchbase Connect from Couchbase.
Original published February 23, 2017 on Business Wire.