We've been talking a lot about certifications lately, whether they're worth it for employees, candidates, and employers. The good, the bad, and the ugly. Many companies are developing their own certification programs as a companion to customer education, which are then becoming industry standards for technologies (like the Microsoft or Oracle Certifications).
When valuable time is put into developing and selling software and then educating your customers to use it, it’s important to make sure your customers actually learn how to use your software. However, the challenge with any software implementation is making sure users aren't just knowledgeable about using a tool, but that they can perform job tasks with your software.
Certification is one proactive solution that ensures customers are trained to properly use software and increases the likelihood that customers will renew year-after-year. Instead of focusing on acquiring new customers, software companies should focus on retaining customers by striving to not only train, but certify their customers so it's ensured customers know how to use the software. After all, renewals are a leading indicator of series A valuations for SaaS companies, if you ask Tomasz Tunguz.
Don’t let all the energy put into designing your enterprise software training programs go to waste. Adopt performance-based certification as a way to make sure your customers learn, retain, and perform the tasks learned in the course.