Increase Customer Success Through the Frequent, Mini-Conference
The big, blockbuster annual technology conference seems to have become a litmus test for technology companies that have "arrived." If you consider what Salesforce.com has done with Dreamforce, it is no wonder technology companies are hosting their own conferences and working hard to grow them to become as big as possible. Any why not? The annual conference is good for business. Good for the brand. Good for sponsors. Good for customers. It is an opportunity for people to come together over a common topic to network, learn something new, and in many cases, take a mini-vacation paid for by one's employer.