If the main goal of your company is 'growth' right now, whether that's growing revenue or customers, did you know that a customer education strategy could help with that? Marketing and education colleagues are probably already working together to promote their education programs and to create new ones to support future marketing campaigns. But what else could these two teams learn from each other to promote company growth?
Working at a tech company, you need to hire people with specific skills that will help you grow and evolve the company and its products. Software companies have a particular rhythm and culture that not everyone can deal with. Add in the experience and skills you need as an instructional designer or learning experience designer and finding the right people can be a challenge.
So, what are the top skills and competencies to look for when hiring a learning designer in a fast-paced tech company?
Increase Customer Success Through the Frequent, Mini-Conference
The big, blockbuster annual technology conference seems to have become a litmus test for technology companies that have "arrived." If you consider what Salesforce.com has done with Dreamforce, it is no wonder technology companies are hosting their own conferences and working hard to grow them to become as big as possible. Any why not? The annual conference is good for business. Good for the brand. Good for sponsors. Good for customers. It is an opportunity for people to come together over a common topic to network, learn something new, and in many cases, take a mini-vacation paid for by one's employer.