There's been a lot of talk about repurposing lately and how you can turn any piece of content into something else. (I've even talked about it on this blog!) For the most part the notion of repurposing is confined to marketing content; but what about customer education content? Is there a way you can repurpose it so marketing can use it? Put another way, can customer education content help marketing be more effective at generating awareness and well, educating prospects and leads?
