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Why Customer Education Needs to Care About Customer Journey Mapping

Posted by Julia Borgini on Nov 8, 2017 7:44:27 AM

The customer journey is important to so many different departments in your organization. Each team may base their activities and goals on a particular segment of the customer journey, and customer education teams are no different. But that can only happen if you've mapped the customer journey. Many companies haven't, or they've only done a portion of the journey. TSIA did some research and found that mapping the customer journey was one of four key practices that lead to high renewal and expansion rates.

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Topics: TSIA, Customer Education, Software Adoption, CX, Customer Experience

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