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Success Story: How Chef Uses the Learndot LMS

Posted by Julia Borgini on Apr 24, 2017 3:19:58 PM

“We were smitten with Learndot the first time we saw it...”

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Topics: Building Customer Training, Testimonials, Learning Management System, LMS, Learndot, Customer Outcomes, #CustomerSuccess

Build Customer Success with a Killer Customer Education Tech Stack

Posted by Julia Borgini on Mar 29, 2017 6:25:03 AM

If you don't have a good customer education tech stack, you can't nail customer success. Your customer education program maps to customer success activities like new customer onboarding, identifying and engaging at-risk customers to prevent churn, and engaging with paying customers to ensure they're getting the most out of your tech products. Your customer education team needs to be able to work efficiently and effectively to create and modify education programs that will lead to higher customer engagement, increased renewals and retention, and better relationships with your prospects, leads, and customers.

They can't do that if you don't have the right tech stack to create, develop, deliver, and track your education programs. The tech stack you use matters because it gives you more variety in your delivery methods, gives you deeper insight into your existing education programs, and allows you to collaborate more efficiently with non-training teams like marketing, sales, and of course, customer success.

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Topics: Customer Success, Building Customer Training, Workplace by Facebook, Workplace, Future of Work, Customer Outcomes, Customer journey

Webinar Recap: Manage Customer Accounts with Workplace by Facebook

Posted by Julia Borgini on Mar 23, 2017 10:27:10 AM

When it comes to onboarding and managing customer relationships, superb organization and communication are paramount. ServiceRocket held a webinar on how to use Workplace by Facebook to manage every aspect of customer accounts.

As a Workplace by Facebook partner, ServiceRocket is helping organizations all over the world learn, implement and adopt Workplace to connect people, break down silos, and help organizations create collaborative cultures.

ServiceRocket co-hosts Bill Cushard and Sarah E. Brown were joined by special guest Robert Porter, Strategic Partner Manager at Facebook, for this hour-long webinar.

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Topics: Customer Success, Building Customer Training, Workplace by Facebook, Workplace, Future of Work, Customer Outcomes, Customer journey

Create a Customer Education Program Focused on Customer Success

Posted by Julia Borgini on Mar 20, 2017 10:05:17 AM

Have you ever tried to use new software after going through the initial training on it - and still been confused about how it will help you achieve the outcomes that matter to you? Or figuring out how the new functionality released last month drive your business success? Or maybe you're still unsure about how the software helps you achieve your business outcomes, putting the renewal in jeopardy.

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Topics: Customer Success, Building Customer Training, Customer Outcomes, Business of Customer Education, Customer journey

Questions Training Managers Should Ask About Customer Success

Posted by Julia Borgini on Mar 6, 2017 6:38:02 AM

Customer Success is all about enabling software adoption and helping customers be successful in using your products. Or, as Lincoln Murphy, Customer Success Architect at Sixteen Ventures explains, customer success keeps them engaged, boosts their satisfaction, and reduces churn. Training plays an important role in customer success, however aren't always included in the CS discussion or workflow.  

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Topics: Customer Success Education, Customer Success, Training is Customer Success, Customer Education, Customer Outcomes

How to Align Customer Education with Business Goals

Posted by Julia Borgini on Mar 1, 2017 5:15:54 PM

Signups, attendance, and webinar views. Those are just some of the traditional data points learning professionals use to measure their training programs. But what about other business KPIs that are impacted by training? These data points reveal the true effectiveness of your training better than any feedback survey. You may recognize some of them from your manager's quarterly reports, but hadn't thought of how training affects it. You may be surprised.

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Topics: Training, Customer Education, business teams, Customer Outcomes

Hey Training Pros: Are you confusing operational and results metrics?

Posted by Julia Borgini on Nov 3, 2016 11:22:54 AM

Part of the process of creating customer education programs is to know what happens after participants take the training. Metrics are a good way of analyzing how the program is doing. You can look at the number of participants, the number of completions, the feedback you received, product usage, customer outcomes, and more.

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Topics: Customer Success, Learning, Customer Education, KPIs, Customer Outcomes, Outcomes

Linking Customer Education to Product Use and Adoption

Posted by Bill Cushard on Nov 1, 2016 5:04:18 PM

We spend a lot of time talking with customer education professionals about how to demonstrate the value of training. There are many ways to do it, but we focus on linking training activity to customer outcomes. Training activity and customer outcomes are terms that could mean all kinds of things. Clearly defining each term might be the biggest challenge in undergoing a project to link training to outcomes, precisely because there are so many ways to define training activity and customer outcomes. 

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Topics: Customer Success, Analytics, Customer Education, Evaluation, Customer Outcomes, Outcomes, TSIA

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