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Solve Poor Customer Education Audio Quality for Less than $40

Posted by Bill Cushard on Dec 11, 2017 11:14:17 AM

Customers are tired of poor audio quality, so why do we still give it to them. I am taking about poor audio quality on live, online training and poor audio recordings on self-paced eLearning. When customers join our live training or start on one of our eLearning course and it sounds like the speaker is sitting in a wind tunnel or worse, they hear every tap, tap, tap on the desk or crinkle, crinkle, crinkle of shuffling paper next to the speaker phone, it is such a distraction that it makes customers want to just hang up. Have you ever heard this feedback from customers? Have you every wanted to hangup on a conference call when the audio was so bad? 

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Topics: Business of Customer Education, Microphone, Dynamic Cardiod Microphone, Neewer, Audio Quality, eLearning, Live Online Training, Behringer

How to Convert Live Courses into eLearning in 7 Steps

Posted by Julia Borgini on Aug 3, 2017 6:00:00 AM

A show of hands out there: how many of you are thinking of converting your live training courses into eLearning?

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Topics: eLearning, Instructional Design

Customer Education Leaders Should Put Virtual Reality (VR) on the Radar (Maybe)

Posted by Bill Cushard on Aug 1, 2017 8:32:18 AM


(Photo credit: Maurizio Pesce)

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Topics: Virtual Reality, VR, Flipped Classroom, eLearning, Customer Education

A Quick Guide to Scrum for Customer Education Teams

Posted by Bill Cushard on Jul 5, 2017 6:01:00 AM

This blog post was co-written by Donna Weber and Bill Cushard. You can learn more about Donna on Linkedin and her work at Springboard Solutions

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Topics: scrum, Agile, Course Development, eLearning, Customer Education, Instructional Design

5 Simple Ways to Make Great eLearning Videos

Posted by Julia Borgini on Jul 3, 2017 6:00:00 AM

I have a confession: I'm not a big fan of videos. Any time I see one on a website or in an online course I'm interested in, I tend to click away. Or look for the transcript of the session. That leaves me in the minority, however, as recent studies say that 98% of all organizations include video in their learning strategies. So learning professionals, I give you this challenge: can you create an engaging and effective training course that would work for a cynical and non-video lover like me?

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Topics: eLearning, Video, Online Video

Double Your Training Margins with Live Online Training

Posted by Donna Weber on Jan 18, 2017 5:05:00 AM

You finally create a course or three with your small team, and customers buy your instructor-led training offerings. Congratulations. Now, how to meet the growing demand to deliver classes across the globe? Explore live online training.

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Topics: Online Training, Learning, eLearning, Customer Education, CRM, Live Online Training

The Customer Education Technology Ecosystem

Posted by Julia Borgini on Nov 17, 2016 1:36:45 PM

Today's customer education technology market is big and is expanding every year. Applications, information, and devices are connecting in ways we've never seen before. To stay relevant in the industry, customer education pros need to be aware of what's going on out there, even if you're not ready to use the tools yourself.

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Topics: LMS, Learning Management System, eLearning

The best way to improve hands-on training is with clear instructions

Posted by Bill Cushard on Nov 15, 2016 1:55:33 PM

One of the biggest mistakes I see made in hand-on training activities is a lack of clear instructions for what to do in the activity. How many times have you been in a training course, the trainers says, “OK. Now you try it.” Most of the class looks up and says, “Wait. What do you want us to do?”

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Topics: Learning, eLearning, Training, Customer Education

3 Scalable Customer Education Methods of Enterprise Software Companies

Posted by Bill Cushard on Jun 30, 2016 5:00:00 AM

One of the questions I get asked most by early stage enterprise software companies that begin to train customers is how to build scalable customer education programs. I even get this question on open forums. The trouble with this question is that the answer is always, "It depends." Although there are several ways to deliver scalable customer education, not each method will work for each company depending on maturity level of that organization. It is important, therefore, to understand various ways to deliver scalable training to customers, so you can make decisions about which method will work for you and your customers. 

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Topics: LMS, MOOC, eLearning, Customer Education, Docker, Couchbase, Coursera, Udemy, Udacity, EdX, MuleSoft, Cloudera, SugarCRM, Chef Software

Promote Your Customer Education with Meetups and YouTube

Posted by Bill Cushard on Jun 3, 2016 5:00:00 AM

One of the scariest moments for a customer education professional occurs after a course is done, and it is first made available to customers. The course is placed in on the web site and customers can register. Once it is published, you are left to wonder, “Will anyone buy it?” It has happened to the best of us. Two weeks goes by and no one registers for our course. Then we ask, "How can we market this course to get people to register?” Let's face it. Customer education professionals are not marketers and our marketing teams (if we have one) are too focused on marketing our products and not training. We are often left to ourselves to figure out how to generate demand for our courses. 

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Topics: eLearning, Customer Education

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