On the first day Tesla started taking pre-orders for its new Model 3, it sold $7.5 billion worth of cars that it has not started producing yet. That is a massive number that got me thinking about how enterprise software companies can do the very same thing selling training courses. Well, maybe not sell $7.5 billion dollars of software training in one day (hmmm, maybe I just don't think big enough), but selling training courses that they have not yet developed.
by Bill Cushard (@BillCush)
If executed well, enterprise software training can be a major contributor to user adoption, customer success, and company growth. The hard part is building a training organization that can achieve these three important results. The best way to build a training organization that can help you increase adoption, customer success, and revenues is to understand the maturity levels that great training organizations go through on the path to success. When enterprise software companies come to us, they are looking for help to build a training function from scratch or take their existing training to the next level. Over the years, we have noticed important patterns of maturity that each company goes through. To help our customers build great training departments, we developed the Enterprise Software Training Maturity Model.