Many an article has been written about the rift between sales and marketing, but what about the one between training and everyone else in a business organization? Customer education is not just about training customers, but rather, it's a service that drives customer success and overall business growth. So why do other teams like sales, finance, marketing, and even executive teams not understand what training can do for the bottom line?
On Thursday, February 25, 2016, ServiceRocket hosted it's second annual conference called "The Business of Customer Education" to bring together a community of customer education professionals to network, discuss pressing issues, and help pave a vision for the future of customer education. The theme of the conference was marketing, measuring, and managing the customer education function and featured thought leaders in the space, including special guest Robert Scoble, futurist at Rackspace, who talked about virtual reality and the future of learning.
When we looked across our customer base and around the industry of enterprise software companies who run training functions, we discovered and wrote about the top Apps high-performing functions are using in their learning management systems (LMS) to run software training teams. The list of Apps training functions currently use is a list of the usual suspects: virtual classrooms, CRMs, quiz/exam apps, etc. During this research, we also discovered something fun; a list of Apps we think training teams should be using, but are not.