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Innovative Customer Education Focuses on Customer Jobs-to-be-Done

Posted by Bill Cushard on Oct 30, 2017 12:00:00 PM

If you look back through our blog posts in October, you will notice a theme about building new customer education team capabilities and individual skills. In this final blog of October, I want to introduce a new capability that I think will be the number one most critical capability customer education professionals will develop to set themselves apart from other leaders in the organization. That capability is to implement jobs-to-be-done theory in everything customer education does. 

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Topics: Customer Education, Customer Success, Jobs

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