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Converting Your Training to Jobs-to-be-Done-Focused Training

Posted by Julia Borgini on Nov 29, 2017 5:19:05 PM

Most software companies are so enamored by their product's features that they use it everywhere. It's in their marketing, thought leadership pieces, and especially in their training material. Sure, it's important that you train customers on the features so they know how to use their products, but they probably bought your product for a different reason entirely. So why are your training programs still features-based?

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Topics: Software Adoption, Customer Education, Instructional Design, Software Training, Jobs to be done, Learning Experience Design

One Step Towards Customer Education that Focuses on the Job-to-be-Done

Posted by Bill Cushard on Nov 21, 2017 9:33:34 AM

We know that customer education programs need to help our customers use product features. We also know that focusing too much on feature training misses a huge opportunity to help customers achieve desired outcomes because feature training will often miss the context required to understand why someone needs to learn this new software product in the first place. After all, no matter how good your software is, customers can do their job with out it.

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Topics: Customer Education, Jobs to be done, Tony Ulwick

Jobs-to-be-Done & Customer Education: Should You Use It?

Posted by Julia Borgini on Nov 15, 2017 6:00:00 AM

When people find themselves needing a job done, they essentially hire products to do that job for them.

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Topics: Customer Education, Jobs to be done, JTBD

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