<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=344430429281371&amp;ev=PageView&amp;noscript=1">

Converting Your Training to Jobs-to-be-Done-Focused Training

Posted by Julia Borgini on Nov 29, 2017 5:19:05 PM

Most software companies are so enamored by their product's features that they use it everywhere. It's in their marketing, thought leadership pieces, and especially in their training material. Sure, it's important that you train customers on the features so they know how to use their products, but they probably bought your product for a different reason entirely. So why are your training programs still features-based?

Read More

Topics: Jobs to be done, Customer Education, Software Adoption, Software Training, Instructional Design, Learning Experience Design

One Step Towards Customer Education that Focuses on the Job-to-be-Done

Posted by Bill Cushard on Nov 21, 2017 9:33:34 AM

We know that customer education programs need to help our customers use product features. We also know that focusing too much on feature training misses a huge opportunity to help customers achieve desired outcomes because feature training will often miss the context required to understand why someone needs to learn this new software product in the first place. After all, no matter how good your software is, customers can do their job with out it.

Read More

Topics: Jobs to be done, Tony Ulwick, Customer Education

Jobs-to-be-Done & Customer Education: Should You Use It?

Posted by Julia Borgini on Nov 15, 2017 6:00:00 AM

When people find themselves needing a job done, they essentially hire products to do that job for them.

Read More

Topics: Jobs to be done, JTBD, Customer Education

Join our Newsletter

Subscribe now to our Customer Education Weekly newsletter to receive hand-curated content from the customer education space and exclusive content about building and running your education operation that you cannot get anywhere else. Not even from our blog. By subscribing, you will also receive an email each time we publish a new blog post.

Interested in writing for the Customer Education blog? 

We love connecting with software leaders and writers who can help us fulfill our mission to create entertaining AND educational resources that people can put to use. Find out how.

Recent Posts

Popular Posts

Posts by Topic

see all

Written by

comments powered by Disqus