The mantra from most business executives is "expansion in all ways", and for most teams in the organization, it's easy to figure out how to do that. Customer education (CE) leaders want to do their part too, so how can they sell more education programs? One way is to partner with sales teams to sell education and offering them incentives to do so.
The customer education function at a fast-growing software company is as varied, complex, and strategic as any other function. It can also be an under-appreciated operation depending on the culture of the company and on how it is run and led. How customer education is viewed is largely determined by how you run it. If you focus on answering the question, "How can we help customers learn?" and then proceed to develop the most instructionally sound courses possible, customer education will be undervalued.