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Converting Your Training to Jobs-to-be-Done-Focused Training

Posted by Julia Borgini on Nov 29, 2017 5:19:05 PM

Most software companies are so enamored by their product's features that they use it everywhere. It's in their marketing, thought leadership pieces, and especially in their training material. Sure, it's important that you train customers on the features so they know how to use their products, but they probably bought your product for a different reason entirely. So why are your training programs still features-based?

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Topics: Jobs to be done, Customer Education, Software Adoption, Software Training, Instructional Design, Learning Experience Design

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