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5 Ways to Adapt Your LMS to Your Brand

Posted by Julia Borgini on May 5, 2017 2:48:32 PM

In today’s fast-growing software world, a branded LMS is key to your business. It is crucial to create a consistent user experience for your learners, one that accurately reflects not only your company's color scheme, but also one that actively reflects the company brand you've created and that you're trying to promote. Consistency in your public "face", from your website to your LMS to your products shows you care about every facet of your company, leading to a sense of trust between you and your customers.

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Topics: LMS, marketing, Sales, Learndot

Success Story: How Chef Uses the Learndot LMS

Posted by Julia Borgini on Apr 24, 2017 3:19:58 PM

“We were smitten with Learndot the first time we saw it...”

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Topics: Building Customer Training, Testimonials, Learning Management System, LMS, Learndot, Customer Outcomes, #CustomerSuccess

Learndot Earns 2 LMS Awards

Posted by Julia Borgini on Dec 9, 2016 10:48:35 AM

ServiceRocket is proud to announce that our Learning Management System (LMS) Learndot has recently been named Top 5 Customer LMS and Top 5 LMS Thought Leaders for 2016 by Talented Learning.

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Topics: LMS, Learndot

Trust me: Scalable customer education is not all that

Posted by Bill Cushard on Dec 2, 2016 10:20:46 AM

I know what you're thinking. Or at least I know what your management team is asking you to think and then do.

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Topics: Learning, Customer Education, LMS, Instructional Design

The Customer Education Technology Ecosystem

Posted by Julia Borgini on Nov 17, 2016 1:36:45 PM

Today's customer education technology market is big and is expanding every year. Applications, information, and devices are connecting in ways we've never seen before. To stay relevant in the industry, customer education pros need to be aware of what's going on out there, even if you're not ready to use the tools yourself.

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Topics: eLearning, Learning Management System, LMS

Should the LMS take a Platform Approach?

Posted by Julia Borgini on Nov 10, 2016 5:03:00 AM

It is no secret that learning management systems (LMSs) have low customer satisfaction rates. Brandon Hall's research shows that 45% of customers are satisfied with their LMS, and 47% of  people surveyed are seeking a new LMS. Two of the six top reasons why people are so dissatisfied are: 1) poor reporting features; and 2) inability to adapt to changing needs. In a fast moving world, number two is a difficult challenge for any software provider building a product to satisfy customer needs. Customer education professionals have fast moving and unique needs, and it seems LMSs are chasing these needs with little success.

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Topics: Learning, Learning Management System, Apps, LMS, brandon Hall, Platform

Customer education technology adoption trends for 2016

Posted by Bill Cushard on Nov 8, 2016 5:03:00 AM

This month, the ServiceRocket Software Training Blog is focusing on the learning technology ecosystem. It is fitting that on Friday, I read through the 2016 Technology Adoption and Spending Report: Education Services published by the Technology Services Industry Association (TSIA). I read this report to stay current on what technologies education services teams are adopting and plan to spend money on. After reading this report, I have three observations that I would like to share.  

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Topics: Customer Education, LMS, Hortonworks, TrueAbility, Education Services, Benchmarking, TSIA, CRM

How to Tie Customer Education to Business Results: A Customer Success Approach

Posted by Bill Cushard on Oct 18, 2016 12:39:00 PM
If you run your customer education business with profit and loss responsibility, you have a  revenue and profit margin target to hit each period. Revenue and profit are just about the most objective metrics to know whether your customer education team is performing well. After all, if your training offerings are not good, or you were not effective at selling training to customers, you would not make your revenue or profit numbers, and you would be under performing. 
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Topics: Enterprise Software, Learning Management System, Salesforce, LMS, Data, Evaluation

Keeping Track of Global Sales Taxes When Selling Customer Education

Posted by Bill Cushard on Sep 1, 2016 5:00:00 AM

As customer education professionals, we do not think of collecting sales taxes on the sale of our training courses. After all, sales taxes don't apply to services like training, right? That may not always be true. In fact, when you are selling training globally, the number of tax jurisdictions make the odds high that some require sales taxes to be collected for services like software training. This adds a complexity that customer education teams need to understand. And if you want to scale your customer education business globally, you must understand it, or at least be informed enough to work closely with your finance team.

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Topics: Customer Education, LMS, Avalara, AvaTax, Sales Taxes

Show Value of Customer Education with Performance-based Assessments

Posted by Bill Cushard on Aug 30, 2016 3:50:14 PM

Customer education programs are designed to help customers learn your product so they can perform their jobs more effectively. Presumably, your product will change the way your customers perform their jobs and largely improve their productivity in some meaningful way. It is in your best interest to help your customers make these improvements and achieve desired outcomes so that they continue to renew with you. One way to do this is to offer training. 

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Topics: Customer Education, LMS, Performance-based Certification, TrueAbility, Assessments

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