As companies collect more data, they're continually looking for ways to communicate that information to people in a way that's engaging and informative. It's something that we're not good at because it's hard to do. That's where storytelling comes in. Humans have used storytelling to entertain, but more importantly, to teach and learn. Even today, storytelling is still one of the best ways to communicate with employees and customers alike. So those who can weave a good story with data will be more successful at delivering that information to readers.
With the rise of the customer success philosophy, companies are spending even more on corporate training. They know well-trained customers use their products more, get more engaged, and are most likely to remain loyal. That's why it's important to measure the effectiveness of your training, to ensure that they're learning as much as they can, and can use what they learn.
Being data-driven and running analytics and data science and predictive modeling and machine learning and setting up a data lake and hadoop and pig and hive and... You know what? Come to think of it. All of that just makes me want to take a nap. Of course we all need to be more data-driven in our approach to running a strategic customer education operation, but analytics is intimidating. Especially for those of us who did not double major in statistics and computer science.