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Going, going, gone... how to price your training program to sell

Posted by Julia Borgini on Jun 14, 2018 11:28:55 AM

How do you price your customer education (CE) programs? Do you have a strategy you use to assess the value of the program, the cost of the delivery method, and market competition?

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Topics: Customer Education, Sales Enablement, Pricing Strategies

How to Price Customer Education When Your Customers Expect It To Be Free

Posted by Bill Cushard on Dec 7, 2017 10:49:15 AM

The most recent Customer Education University course, How to Build and Run a Strategic Customer Education Operation, is coming to an end, and students are finishing the final assessment and collecting their certificates of completion. Congratulations to all who completed the work. Among the many topics covered in the course, one of the most popular, judging on how much time we spent on it, was how to price training.

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Topics: Customer Success, Pricing Strategies, TSIA, Business of Customer Education, a16z Podcast

Increase Average Selling Price with Packaged Customer Education

Posted by Bill Cushard on Sep 13, 2016 9:12:15 AM

One of the top priorities of any early stage enterprise software company is to increase the size of deals being sold. This is especially true for companies selling multiple offerings including the core product and services. Call it deal size or average selling price (ASP), the point is to bundle multiple offerings together to offer more value to customers in a packaged deal. For example, when your sales team puts together a proposal, it could include the core product, custom implementation services, premium support, and yes, training. You can probably think of others. 

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Topics: Customer Education, Pricing Strategies

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