<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=344430429281371&amp;ev=PageView&amp;noscript=1">

Your guide to using account-based marketing to sell training

Posted by Julia Borgini on Mar 20, 2018 9:30:00 AM

Account-based marketing (ABM) is all the rage right now, as companies use it to laser-target their marketing to specific audience members. It's one of the best ways to unify the buyer journey from start to finish. From research to purchase and repurchase, and finally through to advocacy. And no wonder they like it - nearly 85% of marketers say that ABM outperforms all other marketing investments (ITSMA).

If you're a customer education (CE) leader that's looking to hop on the ABM bandwagon and start using it to promote CE program sales, keep reading.

Read More

Topics: Sales, Sales Incentives, Training, Software Training, Online Training, Agile Marketing, Account based marketing, Selling Process, Marketing tips, Nurturing, Segmentation

Can sales incentives work to sell customer education programs?

Posted by Julia Borgini on Mar 6, 2018 9:00:00 AM

The mantra from most business executives is "expansion in all ways", and for most teams in the organization, it's easy to figure out how to do that. Customer education (CE) leaders want to do their part too, so how can they sell more education programs? One way is to partner with sales teams to sell education and offering them incentives to do so.

Read More

Topics: Customer Education, Sales, Customer Success Education, Sales Funnel, Sales Incentives, Leadership, Rewards, Sales Team

5 Ways to Adapt Your LMS to Your Brand

Posted by Julia Borgini on May 5, 2017 2:48:32 PM

In today’s fast-growing software world, a branded LMS is key to your business. It is crucial to create a consistent user experience for your learners, one that accurately reflects not only your company's color scheme, but also one that actively reflects the company brand you've created and that you're trying to promote. Consistency in your public "face", from your website to your LMS to your products shows you care about every facet of your company, leading to a sense of trust between you and your customers.

Read More

Topics: Learndot, LMS, marketing, Sales

Join our Newsletter

Subscribe now to our Customer Education Weekly newsletter to receive hand-curated content from the customer education space and exclusive content about building and running your education operation that you cannot get anywhere else. Not even from our blog. By subscribing, you will also receive an email each time we publish a new blog post.

Interested in writing for the Customer Education blog? 

We love connecting with software leaders and writers who can help us fulfill our mission to create entertaining AND educational resources that people can put to use. Find out how.

Recent Posts

Popular Posts

Posts by Topic

see all

Written by

comments powered by Disqus