As companies collect more data, they're continually looking for ways to communicate that information to people in a way that's engaging and informative. It's something that we're not good at because it's hard to do. That's where storytelling comes in. Humans have used storytelling to entertain, but more importantly, to teach and learn. Even today, storytelling is still one of the best ways to communicate with employees and customers alike. So those who can weave a good story with data will be more successful at delivering that information to readers.
With the rise of the customer success philosophy, companies are spending even more on corporate training. They know well-trained customers use their products more, get more engaged, and are most likely to remain loyal. That's why it's important to measure the effectiveness of your training, to ensure that they're learning as much as they can, and can use what they learn.
How do you price your customer education (CE) programs? Do you have a strategy you use to assess the value of the program, the cost of the delivery method, and market competition?
Many software companies treat training as an afterthought, only selling enough of it to get customers up and running. They're missing out on the competitive advantage that training gives them. Instead of using it as an add-on, why not use it to stand out from the crowd?