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Customer Education is the New Marketing Strategy

Posted by Bill Cushard on Oct 17, 2017 4:54:03 PM

I do not have scientific evidence to support this claim, but I argue that customer education teams at fast-growing SaaS companies produce as much, or more, content than any other team. And this is saying a lot when you consider that content is usually produced by marketing, communications, product, and sales enablement teams. Not only does customer education produce a large volume of content, the content it creates is likely to be the most useful for buyers of your product compared to other content your company produces. 

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Topics: HubSpot, Optimizely, Adam Avramescu, Addepar, Sumeru Chatterjee, Customer Education

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