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One Step Towards Customer Education that Focuses on the Job-to-be-Done

Posted by Bill Cushard on Nov 21, 2017 9:33:34 AM

We know that customer education programs need to help our customers use product features. We also know that focusing too much on feature training misses a huge opportunity to help customers achieve desired outcomes because feature training will often miss the context required to understand why someone needs to learn this new software product in the first place. After all, no matter how good your software is, customers can do their job with out it.

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Topics: Jobs to be done, Tony Ulwick, Customer Education

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