While leveraging social media for customer education purposes is still a relatively new trend, customer success managers are increasingly realizing the extraordinary potential benefits of incorporating social media into their customer education program. The following are three immediately actionable strategies you can use to kickstart a successful customer education-driven social media campaign.
As a customer education or success manager, what happens when you get to the office and overhear a product engineer talking about a new feature the team just released...one of which you were completely unaware, and haven't integrated into your customer education campaigns?
When interviewing customer success and education managers, I always ask something along the lines of “Do you have any regular blogs or watering holes? Anything you read to stay on top trends and share knowledge?”
These quotes are pretty representative of the whole:
“From an actual customer education perspective, there's not a lot out there. It’s something that bothers me a lot.”