<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=344430429281371&amp;ev=PageView&amp;noscript=1">

How to Price Customer Education When Your Customers Expect It To Be Free

Posted by Bill Cushard on Dec 7, 2017 10:49:15 AM

The most recent Customer Education University course, How to Build and Run a Strategic Customer Education Operation, is coming to an end, and students are finishing the final assessment and collecting their certificates of completion. Congratulations to all who completed the work. Among the many topics covered in the course, one of the most popular, judging on how much time we spent on it, was how to price training.

Read More

Topics: a16z Podcast, Pricing Strategies, Customer Success, Business of Customer Education, TSIA

Why Customer Education Needs to Care About Customer Journey Mapping

Posted by Julia Borgini on Nov 8, 2017 7:44:27 AM

The customer journey is important to so many different departments in your organization. Each team may base their activities and goals on a particular segment of the customer journey, and customer education teams are no different. But that can only happen if you've mapped the customer journey. Many companies haven't, or they've only done a portion of the journey. TSIA did some research and found that mapping the customer journey was one of four key practices that lead to high renewal and expansion rates.

Read More

Topics: TSIA, Customer Education, Software Adoption, CX, Customer Experience

Customer education technology adoption trends for 2016

Posted by Bill Cushard on Nov 8, 2016 5:03:00 AM

This month, the ServiceRocket Software Training Blog is focusing on the learning technology ecosystem. It is fitting that on Friday, I read through the 2016 Technology Adoption and Spending Report: Education Services published by the Technology Services Industry Association (TSIA). I read this report to stay current on what technologies education services teams are adopting and plan to spend money on. After reading this report, I have three observations that I would like to share.  

Read More

Topics: Customer Education, Education Services, TSIA, Benchmarking, CRM, LMS, Hortonworks, TrueAbility

Linking Customer Education to Product Use and Adoption

Posted by Bill Cushard on Nov 1, 2016 5:04:18 PM

We spend a lot of time talking with customer education professionals about how to demonstrate the value of training. There are many ways to do it, but we focus on linking training activity to customer outcomes. Training activity and customer outcomes are terms that could mean all kinds of things. Clearly defining each term might be the biggest challenge in undergoing a project to link training to outcomes, precisely because there are so many ways to define training activity and customer outcomes. 

Read More

Topics: Customer Education, Analytics, Evaluation, Customer Outcomes, Outcomes, Customer Success, TSIA

Join our Newsletter

Subscribe now to our Customer Education Weekly newsletter to receive hand-curated content from the customer education space and exclusive content about building and running your education operation that you cannot get anywhere else. Not even from our blog. By subscribing, you will also receive an email each time we publish a new blog post.

Interested in writing for the Customer Education blog? 

We love connecting with software leaders and writers who can help us fulfill our mission to create entertaining AND educational resources that people can put to use. Find out how.

Recent Posts

Popular Posts

Posts by Topic

see all

Written by

comments powered by Disqus