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Learndot named a winner of the 2019 Best Learning Systems by Talented Learning!

Posted by Dilyana Hadjeva on Feb 6, 2019 4:32:17 PM

We are thrilled and honored to share that Learndot was named one of the 2019 Best Corporate Extended Enterprise Learning Systems by Talented Learning.

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Topics: Customer Education, Talented Learning, LMS Awards

It's official! We won silver in the Brandon Hall Group Excellence in Technology awards

Posted by Dilyana Hadjeva on Dec 17, 2018 12:11:27 PM

On December 6 the Brandon Hall Group announced the winners of their coveted 2018 Excellence in Technology Awards, and we are thrilled to announce that Learndot, our learning management system (LMS), has won the Silver award in the Best Advance in Learning Management Technology for External Training category! This is Learndot's 4th year participating in the awards and we are on a winning streak, only this time we moved up to Silver! 

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Topics: Customer Education, LMS Awards, Brandon Hall Awards

Bring the future to your training today

Posted by Julia Borgini on Sep 14, 2018 10:20:27 AM

Keeping up with the emerging new trends in the customer education world is challenging, but critical for your success. As learners' habits and behavior evolve, so should the training that targets them. Staying current and relevant in the way you deliver customer education will help you engage learners better than anyone else.

Here are the top customer education trends we're following closely that'll bring the future to your training programs, today.

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Topics: Research and Trends, Customer Education, Learner engagement, Product adoption

Using storytelling to deliver data-driven information

Posted by Julia Borgini on Aug 1, 2018 2:58:59 PM

As companies collect more data, they're continually looking for ways to communicate that information to people in a way that's engaging and informative. It's something that we're not good at because it's hard to do. That's where storytelling comes in. Humans have used storytelling to entertain, but more importantly, to teach and learn. Even today, storytelling is still one of the best ways to communicate with employees and customers alike. So those who can weave a good story with data will be more successful at delivering that information to readers.

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Topics: Customer Education, Sales Enablement, Measure Training Effectiveness

How you can improve your customer education strategy in one day

Posted by Bill Cushard on Jul 23, 2018 10:40:13 AM

I just spent the day with a software company in a private workshop to help them design their customer education strategy. I love facilitating these workshops for two reasons. First, I learn a ton about how different software companies think about educating customers. Second, I find it highly rewarding to help a team go through a journey of discovering what is possible in helping customers and making a direct contribution to the overall company goals. These “light bulb” moments build on each other, and by the end of the workshop, the teams I work with have a three to five year vision of where they are headed and a clear plan of action for what they need to accomplish in the next two quarters.

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Topics: Customer Education, Customer Education Strategy

Dare to find out if your training is effective?

Posted by Julia Borgini on Jul 11, 2018 11:53:07 AM

With the rise of the customer success philosophy, companies are spending even more on corporate training. They know well-trained customers use their products more, get more engaged, and are most likely to remain loyal. That's why it's important to measure the effectiveness of your training, to ensure that they're learning as much as they can, and can use what they learn.

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Topics: Customer Education, Sales Enablement, Measure Training Effectiveness

[Webinar recap] How to design a customer education strategy

Posted by Julia Borgini on Jun 25, 2018 1:40:09 PM

Recently, Bill Cushard, ServiceRocket's Director of Marketing and a Customer Success strategist, was a guest on a webinar hosted by ClientSuccess, talking about customer education (CE) strategies. Bill is a strong advocate for CE strategies because they help CE professionals be proactive in their work, and help them avoid simply reacting to customer requests for training or mandates from "on high."

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Topics: Customer Success, Customer Education, Customer Education Strategy, ClientSuccess

Going, going, gone... how to price your training program to sell

Posted by Julia Borgini on Jun 14, 2018 11:28:55 AM

How do you price your customer education (CE) programs? Do you have a strategy you use to assess the value of the program, the cost of the delivery method, and market competition?

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Topics: Customer Education, Sales Enablement, Pricing Strategies

Creative ways to get your sales team to sell your customer training

Posted by Julia Borgini on Jun 7, 2018 3:07:53 PM

Many software companies treat training as an afterthought, only selling enough of it to get customers up and running. They're missing out on the competitive advantage that training gives them. Instead of using it as an add-on, why not use it to stand out from the crowd?

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Topics: Customer Education, Sales Enablement, Strategy

Three practical ideas on how to market your training program

Posted by Dilyana Hadjeva on May 31, 2018 5:01:03 PM

"How should I promote my training?" That is the main question I get asked when I talk to customers and one of the biggest pain points I am seeing in the customer education world.

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Topics: Customer Education, Marketing tips, Marketing strategy

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