--- title: Helping Sells Radio | Podcast by ServiceRocket Media | Michael Redbord description: Michael Redbord | A confluence of software adoption, learning, and customer success. --- [![ServiceRocket logo - white](https://blog.servicerocket.com/hs-fs/hubfs/Blue%202020/ServiceRocket%20logo%20-%20white.png?width=81&height=53&name=ServiceRocket%20logo%20-%20white.png "ServiceRocket logo - white")](https://blog.servicerocket.com/podcasts) ** # michael-redbord - Share: - [** ](http://www.facebook.com/sharer.php?u=https://blog.servicerocket.com/podcasts/topic/michael-redbord/page/1) - [** ](https://twitter.com/intent/tweet?text=Cool&via=ServiceRocket&hashtags=Radio&url=https://blog.servicerocket.com/podcasts/topic/michael-redbord/page/1) - [** ](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.servicerocket.com/podcasts/topic/michael-redbord/page/1) - [** ](mailto:?subject=Check%20it%20out&body=Hi%20guys,%20look%20at%20this%20https://blog.servicerocket.com/podcasts/topic/michael-redbord/page/1) [![Design-28](https://blog.servicerocket.com/hubfs/Design-28.png) ](https://blog.servicerocket.com/podcasts/ep.-78-michael-redbord-hardly-anyone-buys-your-software-just-to-log-on) ## [Ep. 78 | Michael Redbord Hardly Anyone Buys Your Software Just to Log On](https://blog.servicerocket.com/podcasts/ep.-78-michael-redbord-hardly-anyone-buys-your-software-just-to-log-on) ** [Bill Cushard](https://blog.servicerocket.com/podcasts/author/bill-cushard) on ** Jul 25, 2018 12:45:35 PM ** [Customer Success](https://blog.servicerocket.com/podcasts/topic/customer-success), [HubSpot](https://blog.servicerocket.com/podcasts/topic/hubspot), [Michael Redbord](https://blog.servicerocket.com/podcasts/topic/michael-redbord) [Michael Redbord](https://www.linkedin.com/in/mredbord/), General Manager of the Service Hub at [HubSpot](https://www.hubspot.com), joined Helping Sells Radio to talk about making customers successful. Software companies have to focus on building trust, adding value, and helping people do their job better. But how far should we go in helping our customer be successful? Asked another way, "Should the gym employee come to my house and throw away the cookies?" While Michael doesn't think the gym should go to people's houses slapping cookies out of their hands, we should try to help customers do their jobs better, not just get them to log into our software. Just think about how HubSpot does his. A lot of it is with education: educational blogs, HubSpot Academy, and the book "Inbound!" Speaking of books, Michael thinks the topic of making customers successful more than warrants a book. We agree. Write it, Michael. 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