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Ep. 14 | Aaron Ross: Don't Tell People What You Do, Tell Them How You Help

A Podcast by Sarah E. Brown and Bill Cushard on May 25, 2016 5:00:00 AM

Aaron Ross joins Helping Sells Radio for Episode 14. Aaron, with co-author Jason Lemkin, recently published a new book, From Impossible to Inevitable: How Hyper-Growth Companies Create Predictable Revenue, which is a follow-up to the widely read and implemented book Predictable Revenue, which has been called the sales bible of Silicon Valley. Sarah and Bill talk to Aaron about two main topics. First, we talk about why we should not tell people what we do for a living, but describe how we help people. Second, we talk about the new book. 

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Topics: Start-ups, Salesforce, Sales, Helping Sells, StartUps, Aaron Ross

Ep. 11 | Geoffrey Moore: Organizing to Compete in an Age of Disruption

A Podcast by Sarah E. Brown and Bill Cushard on Apr 26, 2016 4:24:20 PM

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Topics: Geoffrey Moore, Salesforce, SaaS, Cloud, Technology, Disruption, Microsoft, Azure

Available on iTunesAvailable on Stitcher

Available on SoundCloudAvailable on Libsyn

 


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