"We haven’t sent an organization-wide email in months," Kirsty Traill, VP of Customers at Hootsuite"

This comment was music to my ears. The last large company I worked for had locations across the country and around the world, so dealing with those mass announcement emails was a pain. There was always that one person who 'replied all', thereby starting off an email chain that lasted for days and you just couldn't get off of.