Kevin Johnson, president and chief executive officer of Starbucks, took the stage at the 2017 annual shareholder meeting. During the part of the presentation when he talked about company initiatives, Johnson raised a question Starbucks has been working on. "How can we better connect with our store managers, and how can we help store managers create community amongst each other?" The answer to both of these questions lies in the decision to implement Workplace by Facebook at Starbucks in January 2017.