--- title: Company Blog | ServiceRocket | Bill Cushard description: "Bill Cushard covers the intersection of learning, software adoption, and customer success. His career has focused on helping companies adopt disruptive software through learning, change management, communications, and implementations that help people get the most out the software.

Bill Cushard is also the author of the 2018 book, The Art of Agile Marketing: A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence. " --- [![5cabf5c0efbaef51ac44e88e_ServiceRocket Wordmark White](https://blog.servicerocket.com/hubfs/5cabf5c0efbaef51ac44e88e_ServiceRocket%20Wordmark%20White.svg) ](http://www.servicerocket.com/) - [Contact](http://company.servicerocket.com/contact) - [Cart](http://marketplace.servicerocket.com/cart) - [Account](https://marketplace.servicerocket.com/login.html) # [![5cabf5c0efbaef51ac44e88e_ServiceRocket Wordmark White](https://blog.servicerocket.com/hubfs/5cabf5c0efbaef51ac44e88e_ServiceRocket%20Wordmark%20White.svg) ](http://www.servicerocket.com/) ## [![5cabf5c0efbaef51ac44e88e_ServiceRocket Wordmark White](https://blog.servicerocket.com/hubfs/5cabf5c0efbaef51ac44e88e_ServiceRocket%20Wordmark%20White.svg)](http://www.servicerocket.com/) ![blog-bg](https://blog.servicerocket.com/hs-fs/hubfs/blog-bg.jpg?width=1200&name=blog-bg.jpg "blog-bg") ## Bill Cushard Bill Cushard covers the intersection of learning, software adoption, and customer success. His career has focused on helping companies adopt disruptive software through learning, change management, communications, and implementations that help people get the most out the software. Bill Cushard is also the author of the 2018 book, *The Art of Agile Marketing: A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence. * Find me on: ### Recent Posts ## [Implementing YayPay Improves DSO and the Customer Experience](https://blog.servicerocket.com/company/implementing-yaypay-improves-dso-and-the-customer-experience) Posted by [Bill Cushard](https://blog.servicerocket.com/company/author/bill-cushard) on Mar 5, 2019 9:05:58 PM - [Tweet](https://twitter.com/share) [![](https://blog.servicerocket.com/hubfs/Geoffrey_Moore_Under_the_Dome_ServiceRocket-1.jpg) ](https://blog.servicerocket.com/company/implementing-yaypay-improves-dso-and-the-customer-experience) Helping customers i mplement software is our business.  W hen we implement software ourselves, you’d think we would do it pretty well. At the very least, you might say we are slightly paranoid about not following our own methodology. So, w hen we implemented [YayPay](http://www.yaypay.com) , [accounts receivable management software](https://www.yaypay.com/) , we wanted to make sure the implementation was successful. To do that, one of the first things we did was make a list of outcomes we wanted to accomplish. It may sound cliche and overly simplified, but a critical ingredient of any successful software project is clarity on why you bought the software in the first place . [Read More](https://blog.servicerocket.com/company/implementing-yaypay-improves-dso-and-the-customer-experience) 0 Comments [Click here to read/write comments](https://blog.servicerocket.com/company/implementing-yaypay-improves-dso-and-the-customer-experience#comments-listing) Topics: [Software Adoption](https://blog.servicerocket.com/company/topic/software-adoption) ## [ServiceRocket Founder and CEO Rob Castaneda Honored with Two Alumni Excellence Awards from the University of Technology Sydney](https://blog.servicerocket.com/company/servicerocket-founder-and-ceo-rob-castaneda-honored-with-two-alumni-excellence-awards-from-the-university-of-technology-sydney) Posted by [Bill Cushard](https://blog.servicerocket.com/company/author/bill-cushard) on Sep 28, 2017 6:47:14 PM - [Tweet](https://twitter.com/share) [![](https://blog.servicerocket.com/hubfs/Geoffrey_Moore_Under_the_Dome_ServiceRocket.jpg) ](https://blog.servicerocket.com/company/servicerocket-founder-and-ceo-rob-castaneda-honored-with-two-alumni-excellence-awards-from-the-university-of-technology-sydney) If Rob knew I was writing this blog, he might object. But there are times when one must take initiative, defy one's boss in the name of the greater good, and ask for forgiveness at some unforeseen time in the future that may or may not occur. [Read More](https://blog.servicerocket.com/company/servicerocket-founder-and-ceo-rob-castaneda-honored-with-two-alumni-excellence-awards-from-the-university-of-technology-sydney) 0 Comments [Click here to read/write comments](https://blog.servicerocket.com/company/servicerocket-founder-and-ceo-rob-castaneda-honored-with-two-alumni-excellence-awards-from-the-university-of-technology-sydney#comments-listing) Topics: [ServiceRocket](https://blog.servicerocket.com/company/topic/servicerocket), [Rob Castaneda](https://blog.servicerocket.com/company/topic/rob-castaneda), [UTS](https://blog.servicerocket.com/company/topic/uts), [University of Technology Sydney](https://blog.servicerocket.com/company/topic/university-of-technology-sydney) ## [Kuala Lumpur DevOps Engineers and Software Developers Eager to Learn Docker](https://blog.servicerocket.com/company/kuala-lumpur-devops-engineers-and-software-developers-eager-to-learn-docker) Posted by [Bill Cushard](https://blog.servicerocket.com/company/author/bill-cushard) on Jan 31, 2016 4:00:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.servicerocket.com/hubfs/KL_Docker_MeetUp/KLD3.jpg) ](https://blog.servicerocket.com/company/kuala-lumpur-devops-engineers-and-software-developers-eager-to-learn-docker) *This post was contributed by [Jeremy Kow](https://www.linkedin.com/in/jeremy-kow-a7640013), Regional Manager at ServiceRocket in Kuala Lumpur.* [Read More](https://blog.servicerocket.com/company/kuala-lumpur-devops-engineers-and-software-developers-eager-to-learn-docker) 0 Comments [Click here to read/write comments](https://blog.servicerocket.com/company/kuala-lumpur-devops-engineers-and-software-developers-eager-to-learn-docker#comments-listing) Topics: [Malaysia](https://blog.servicerocket.com/company/topic/malaysia), [ServiceRocket](https://blog.servicerocket.com/company/topic/servicerocket), [DevOps](https://blog.servicerocket.com/company/topic/devops), [Engineering](https://blog.servicerocket.com/company/topic/engineering), [Kuala Lumpur](https://blog.servicerocket.com/company/topic/kuala-lumpur), [Docker](https://blog.servicerocket.com/company/topic/docker), [MeetUp](https://blog.servicerocket.com/company/topic/meetup), [Software Development](https://blog.servicerocket.com/company/topic/software-development) ## [Selling Doesn't Help, But Helping Sells](https://blog.servicerocket.com/company/selling-doesnt-help-but-helping-sells) Posted by [Bill Cushard](https://blog.servicerocket.com/company/author/bill-cushard) on Sep 18, 2015 9:00:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.servicerocket.com/hubfs/2015_Blog/video-screenshot.jpg) ](https://blog.servicerocket.com/company/selling-doesnt-help-but-helping-sells) In the late 90s, during the dot-com boom, I worked at one of the leading online brokers. It was an exciting time to simultaneously work at a company that was disrupting an industry, while also having direct contact with customers who used the service to take control of their financial lives. [Read More](https://blog.servicerocket.com/company/selling-doesnt-help-but-helping-sells) 0 Comments [Click here to read/write comments](https://blog.servicerocket.com/company/selling-doesnt-help-but-helping-sells#comments-listing) Topics: [Customer Success](https://blog.servicerocket.com/company/topic/customer-success), [Research and Trends](https://blog.servicerocket.com/company/topic/research-and-trends), [Tech](https://blog.servicerocket.com/company/topic/tech), [Ideas](https://blog.servicerocket.com/company/topic/ideas), [Silicon Valley](https://blog.servicerocket.com/company/topic/silicon-valley), [company values](https://blog.servicerocket.com/company/topic/company-values) ## [Guess Who Made the Silicon Valley 40 Under 40? Rob Castaneda](https://blog.servicerocket.com/company/blog/2014/12/rob-castaneda-makes-the-silicon-valley-40-under-40/) Posted by [Bill Cushard](https://blog.servicerocket.com/company/author/bill-cushard) on Dec 12, 2014 2:28:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.servicerocket.com/hs-fs/file-3012548917-jpg/blog-files/10808759_723313927776053_1755617622_a-300x300.jpg) ](https://blog.servicerocket.com/company/blog/2014/12/rob-castaneda-makes-the-silicon-valley-40-under-40/) Rob Castaneda was in that large conference room for over an hour. Standing, talking, and writing all over that whiteboard. Yes. That whiteboard. And on that whiteboard were diagrams and workflows and business models that had the prospect wanting more. Much more. The meeting ran long. Throughout the intensity and deep concentration of everyone in the room, no one had caught what was happening. [Read More](https://blog.servicerocket.com/company/blog/2014/12/rob-castaneda-makes-the-silicon-valley-40-under-40/) 0 Comments [Click here to read/write comments](https://blog.servicerocket.com/company/blog/2014/12/rob-castaneda-makes-the-silicon-valley-40-under-40/#comments-listing) Topics: [Culture](https://blog.servicerocket.com/company/topic/culture), [Company](https://blog.servicerocket.com/company/topic/company), [Silicon Valley](https://blog.servicerocket.com/company/topic/silicon-valley) [All posts](https://blog.servicerocket.com/company/all) [Next](https://blog.servicerocket.com/company/author/bill-cushard/page/2) ### Be ahead of the curve. #### Subscribe to our blog. #### Interested in writing for the Software Adoption blog? We love connecting with software leaders and writers who can help us fulfill our mission to create entertaining AND educational resources that people can put to use. 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