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Rob Castaneda

Rob makes his home in Palo Alto with his wife, Aimee, and their three children. He can often be heard trying to riff on the guitar somewhere in the ServiceRocket office, and considers himself to be Joe Satriani’s Number One Fan and look-a-like. He hopes to one day join his idol on stage, but for now, any place with an electrical outlet will do.

Recent Posts

Happy Birthday, ServiceRocket! Reflecting On 15 Years Of Learning

Posted by Rob Castaneda on Aug 4, 2016 11:55:46 AM

Today marks ServiceRocket’s 15-year anniversary. The company has grown from my bedroom in Sydney, Australia to a 230-person company with offices spanning four continents with teams also in Kuala Lumpur, Palo Alto and Santiago. ServiceRocket now is a trusted partner to many of Silicon Valley’s fastest growing software companies helping customers achieve desired outcomes and realize the value of their software investments.

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Topics: Company, ServiceRocket

TrainingRocket Becomes Learndot as Demand for Software Skills Climbs

Posted by Rob Castaneda on Aug 3, 2015 7:09:55 PM

Software has never been more important in our daily lives, and no matter how you define this thing called the future of work one thing is for sure: most of us depend on software to get our jobs done every day. To understand the importance software plays in our lives, you need to look no further than the demand for jobs for people with software skills. Most of the highest paid jobs are closely associated with software. Demand for specific software skills is growing at unbelievable rates that could not have been imagined only a few years ago.

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Topics: Learndot News, Tech, eLearning, Company

Welcome Learndot to the ServiceRocket Family

Posted by Rob Castaneda on Jan 21, 2015 1:10:00 AM

Training is Customer Success.

We’ve always believed that the pathway to success is training.

Since beginning in 2001, we’ve been helping software companies deliver great training to their customers. Back then, training courses were 5 days in length, with thick textbooks, hours of coding and great lunch time chats.

These days, training is even more important. It is Customer Success. Customers need to learn fast. You need them to learn at anytime, anyplace and in a variety of formats. It’s pretty obvious that customers who can learn more will be more successful and self-sufficient - the industry is waking up to this simple fact.

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Topics: TrainingRocket Blog by ServiceRocket, Company

ServiceRocket opens in Santiago

Posted by Rob Castaneda on Jul 2, 2013 7:11:08 AM

I am very pleased to announce today that ServiceRocket has officially launched in Santiago, Chile.

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Topics: Company

The Journey from CustomWare to ServiceRocket

Posted by Rob Castaneda on May 15, 2013 11:00:08 PM

In 2000, I moved from Sydney to Silicon Valley for a job with a small company that had one of the best leaders I have ever met. During the experience, I was inspired to start my own company and moved back to Sydney to start CustomWare.

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Topics: Company

CustomWare is now ServiceRocket

Posted by Rob Castaneda on May 15, 2013 10:00:11 PM

I am very pleased to announce today that CustomWare has now become ServiceRocket. We’re excited to be moving into the next stage of our journey. I wanted to take this opportunity to explain why we made the change and what it means to you.

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Topics: Company

ServiceRocket (CustomWare) recognized as Employer of Choice and Innovation in Malaysia

Posted by Rob Castaneda on Nov 22, 2011 3:55:11 AM

Last month, ServiceRocket (CustomWare) was recognized at the annual Malaysia HR Awards, 2011. We are proud to be recognized and have won awards for the Employer of Choice (bronze) and MSC Malaysia HR Innovation (bronze) at a ceremony in Kuala Lumpur.

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Topics: Company, Press

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