--- title: Company Blog | ServiceRocket | Rob Castaneda description: Rob makes his home in Palo Alto with his wife, Aimee, and their three children. He can often be heard trying to riff on the guitar somewhere in the ServiceRocket office, and considers himself to be Joe Satriani’s Number One Fan and look-a-like. He hopes to one day join his idol on stage, but for now, any place with an electrical outlet will do. --- [![5cabf5c0efbaef51ac44e88e_ServiceRocket Wordmark White](https://blog.servicerocket.com/hubfs/5cabf5c0efbaef51ac44e88e_ServiceRocket%20Wordmark%20White.svg) ](http://www.servicerocket.com/) - [Contact](http://company.servicerocket.com/contact) - [Cart](http://marketplace.servicerocket.com/cart) - [Account](https://marketplace.servicerocket.com/login.html) # [![5cabf5c0efbaef51ac44e88e_ServiceRocket Wordmark White](https://blog.servicerocket.com/hubfs/5cabf5c0efbaef51ac44e88e_ServiceRocket%20Wordmark%20White.svg) ](http://www.servicerocket.com/) ## [![5cabf5c0efbaef51ac44e88e_ServiceRocket Wordmark White](https://blog.servicerocket.com/hubfs/5cabf5c0efbaef51ac44e88e_ServiceRocket%20Wordmark%20White.svg)](http://www.servicerocket.com/) ![blog-bg](https://blog.servicerocket.com/hs-fs/hubfs/blog-bg.jpg?width=1200&name=blog-bg.jpg "blog-bg") ## Rob Castaneda Rob makes his home in Palo Alto with his wife, Aimee, and their three children. He can often be heard trying to riff on the guitar somewhere in the ServiceRocket office, and considers himself to be Joe Satriani’s Number One Fan and look-a-like. He hopes to one day join his idol on stage, but for now, any place with an electrical outlet will do. ### Recent Posts ## [Happy Birthday, ServiceRocket! Reflecting On 15 Years Of Learning](https://blog.servicerocket.com/company/happy-birthday-servicerocket-reflecting-on-15-years-of-learning) Posted by [Rob Castaneda](https://blog.servicerocket.com/company/author/rob-castaneda) on Aug 4, 2016 11:55:46 AM - [Tweet](https://twitter.com/share) [![](https://blog.servicerocket.com/hubfs/2016_Blog/Screen_Shot_2016-08-04_at_11.52.29_AM.png) ](https://blog.servicerocket.com/company/happy-birthday-servicerocket-reflecting-on-15-years-of-learning) Today marks ServiceRocket’s 15-year anniversary. The company has grown from my bedroom in Sydney, Australia to a 230-person company with offices spanning four continents with teams also in Kuala Lumpur, Palo Alto and Santiago. ServiceRocket now is a *trusted partner* to many of Silicon Valley’s fastest growing software companies helping customers achieve desired outcomes and realize the value of their software investments. [Read More](https://blog.servicerocket.com/company/happy-birthday-servicerocket-reflecting-on-15-years-of-learning) 0 Comments [Click here to read/write comments](https://blog.servicerocket.com/company/happy-birthday-servicerocket-reflecting-on-15-years-of-learning#comments-listing) Topics: [Company](https://blog.servicerocket.com/company/topic/company), [ServiceRocket](https://blog.servicerocket.com/company/topic/servicerocket) ## [TrainingRocket Becomes Learndot as Demand for Software Skills Climbs](https://blog.servicerocket.com/company/trainingrocket-becomes-learndot-as-demand-for-software-skills-climbs) Posted by [Rob Castaneda](https://blog.servicerocket.com/company/author/rob-castaneda) on Aug 3, 2015 7:09:55 PM - [Tweet](https://twitter.com/share) [![](https://blog.servicerocket.com/hubfs/20150729_183017.jpg) ](https://blog.servicerocket.com/company/trainingrocket-becomes-learndot-as-demand-for-software-skills-climbs) Software has never been more important in our daily lives, and no matter how you define this thing called [the future of work](http://www.forbes.com/sites/jacobmorgan/2015/05/22/what-is-the-future-of-work/) one thing is for sure: most of us depend on software to get our jobs done every day. To understand the importance software plays in our lives, you need to look no further than the demand for jobs for people with software skills. Most of the [highest paid jobs are closely associated with software](http://www.forbes.com/sites/vivekravisankar/2015/03/30/hiring-the-top-12-most-valuable-in-demand-tech-professionals-in-2015/). Demand for specific software skills is growing at unbelievable rates that could not have been imagined only a few years ago. [Read More](https://blog.servicerocket.com/company/trainingrocket-becomes-learndot-as-demand-for-software-skills-climbs) 0 Comments [Click here to read/write comments](https://blog.servicerocket.com/company/trainingrocket-becomes-learndot-as-demand-for-software-skills-climbs#comments-listing) Topics: [Learndot News](https://blog.servicerocket.com/company/topic/learndot-news), [Tech](https://blog.servicerocket.com/company/topic/tech), [eLearning](https://blog.servicerocket.com/company/topic/elearning), [Company](https://blog.servicerocket.com/company/topic/company) ## [Welcome Learndot to the ServiceRocket Family](https://blog.servicerocket.com/company/blog/2015/01/welcome-learndot-servicerocket-family/) Posted by [Rob Castaneda](https://blog.servicerocket.com/company/author/rob-castaneda) on Jan 21, 2015 1:10:00 AM - [Tweet](https://twitter.com/share) Training is Customer Success. We’ve always believed that the pathway to success is training. Since beginning in 2001, we’ve been helping software companies deliver great training to their customers. Back then, training courses were 5 days in length, with thick textbooks, hours of coding and great lunch time chats. These days, training is even more important. It is Customer Success. Customers need to learn fast. You need them to learn at anytime, anyplace and in a variety of formats. It’s pretty obvious that customers who can learn more will be more successful and self-sufficient - the industry is waking up to this simple fact. [Read More](https://blog.servicerocket.com/company/blog/2015/01/welcome-learndot-servicerocket-family/) 0 Comments [Click here to read/write comments](https://blog.servicerocket.com/company/blog/2015/01/welcome-learndot-servicerocket-family/#comments-listing) Topics: [TrainingRocket Blog by ServiceRocket](https://blog.servicerocket.com/company/topic/trainingrocket-blog-by-servicerocket), [Company](https://blog.servicerocket.com/company/topic/company) ## [ServiceRocket opens in Santiago](https://blog.servicerocket.com/company/blog/2013/07/servicerocket-opens-in-santiago/) Posted by [Rob Castaneda](https://blog.servicerocket.com/company/author/rob-castaneda) on Jul 2, 2013 7:11:08 AM - [Tweet](https://twitter.com/share) I am very pleased to announce today that ServiceRocket has officially launched in Santiago, Chile. [Read More](https://blog.servicerocket.com/company/blog/2013/07/servicerocket-opens-in-santiago/) 0 Comments [Click here to read/write comments](https://blog.servicerocket.com/company/blog/2013/07/servicerocket-opens-in-santiago/#comments-listing) Topics: [Company](https://blog.servicerocket.com/company/topic/company) ## [The Journey from CustomWare to ServiceRocket](https://blog.servicerocket.com/company/blog/2013/05/the-journey-from-customware-to-servicerocket/) Posted by [Rob Castaneda](https://blog.servicerocket.com/company/author/rob-castaneda) on May 15, 2013 11:00:08 PM - [Tweet](https://twitter.com/share) In 2000, I moved from Sydney to Silicon Valley for a job with a small company that had one of the best leaders I have ever met. During the experience, I was inspired to start my own company and moved back to Sydney to start CustomWare. [Read More](https://blog.servicerocket.com/company/blog/2013/05/the-journey-from-customware-to-servicerocket/) 0 Comments [Click here to read/write comments](https://blog.servicerocket.com/company/blog/2013/05/the-journey-from-customware-to-servicerocket/#comments-listing) Topics: [Company](https://blog.servicerocket.com/company/topic/company) [All posts](https://blog.servicerocket.com/company/all) [Next](https://blog.servicerocket.com/company/author/rob-castaneda/page/2) ### Be ahead of the curve. #### Subscribe to our blog. #### Interested in writing for the Software Adoption blog? We love connecting with software leaders and writers who can help us fulfill our mission to create entertaining AND educational resources that people can put to use. 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