by Daniel Luebke, (@danieljluebke)

ServiceRocket was founded in Sydney, Australia in 2001 as a training services company (at the time called CustomWare). Since then we've moved our headquarters to Palo Alto, California and grown the scope of our business to help bridge the consumption gap between fast-growing software companies and their enterprise customers.

Training is Customer Success.

We’ve always believed that the pathway to success is training.

Since beginning in 2001, we’ve been helping software companies deliver great training to their customers. Back then, training courses were 5 days in length, with thick textbooks, hours of coding and great lunch time chats.

These days, training is even more important. It is Customer Success. Customers need to learn fast. You need them to learn at anytime, anyplace and in a variety of formats. It’s pretty obvious that customers who can learn more will be more successful and self-sufficient - the industry is waking up to this simple fact.

Rob Castaneda was in that large conference room for over an hour. Standing, talking, and writing all over that whiteboard. Yes. That whiteboard. And on that whiteboard were diagrams and workflows and business models that had the prospect wanting more. Much more. The meeting ran long. Throughout the intensity and deep concentration of everyone in the room, no one had caught what was happening.

by Colleen Blake (@Colleen_Blake)

ServiceRocket Malaysia “Rocketeers” Accept Award in Kuala Lumpur; Celebrate Unique Corporate Culture

Palo Alto, CA -- September 8, 2014 – ServiceRocket, a provider of training, support, implementation and tools that enable Customer Success, was selected as one of the 40 best companies to work for in Asia 2014 by HR Asia, a leading publication for human resource professionals. Presented to ServiceRocket at an event in August in Kuala Lumpur, the award resulted from a survey of employees at 220 corporations, including industry leaders such as Coca Cola and Mercedes-Benz, along with a review of results by a panel of academics, journalists and government representatives.