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Ep. 55 | Greg Warner Helped a Customer See His Grandkids for the First Time in Months

A Podcast by Sarah E. Brown and Bill Cushard on Oct 27, 2017 10:30:00 AM

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Topics: Customer Success Education, Customer Success, Training is Customer Success, Helping Sells

Ep. 54 | Irit Eizips of CSMPractice Develops Accountable Customers

A Podcast by Sarah E. Brown and Bill Cushard on Oct 13, 2017 10:27:22 AM

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Topics: Customer Success Education, Customer Success, Training is Customer Success, Helping Sells, accountable customers

Ep. 53 | Nicolle Paradise of ADP Has a New Name for Customer Experience

A Podcast by Sarah E. Brown and Bill Cushard on Sep 28, 2017 12:44:39 PM

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Topics: Customer Success, Helping Sells, Customer Experience, nicole paradise

Ep. 52 | Dave Blake of ClientSuccess On Delivering Customer Success In Between Onboarding And Renewals

A Podcast by Sarah E. Brown and Bill Cushard on Sep 14, 2017 6:32:56 AM

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Topics: Customer Success, Helping Sells, Marcus Sheridan, CustomerEducation

Ep. 51 | Marcus Sheridan: Great Teaching is the Greatest Sales Tool

A Podcast by Sarah E. Brown and Bill Cushard on Sep 4, 2017 10:44:39 AM

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Topics: Customer Success, Helping Sells, Marcus Sheridan, CustomerEducation

Ep. 50 | Adam O'Donnell of Successly Live Shares What He Learned From 200+ Customer Success Interviews

A Podcast by Sarah E. Brown and Bill Cushard on Aug 18, 2017 7:05:16 AM

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Topics: Customer Success, Helping Sells, NPS, Adam O'Donnell, Sucessly Live, Net Expansion

Ep. 37 | Bluecore VP of Customer Success Chad Horenfeldt On Hacking Customer Success

A Podcast by Sarah E. Brown and Bill Cushard on Apr 20, 2017 3:48:30 PM


Chad Horenfeldt

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Topics: Customer Success Education, Customer Education, Helping Sells, Customer journey, #CustomerSuccess

Ep. 36 | Ed Powers On Applying Neuroscience In The Customer Journey

A Podcast by Sarah E. Brown and Bill Cushard on Mar 30, 2017 6:02:19 AM

Ed Powers has been a practicing Customer Success consultant and community organizer for the past several years in Colorado and recently became Vice President of Customer Success at simPRO, an Australian company making business management software for trade contractors. Ed joined the show to discuss the psychology of Customer Success, applying neuroscience in the customer journey what matters most to Customer Success leaders and practitioners in 2017, and building a Customer Success community based around learning and helping outside Silicon Valley.

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Topics: Helping Sells

Ep. 30 | TSIA's Steve Frost on Sales, Services and Customer Success in XaaS World

A Podcast by Sarah E. Brown and Bill Cushard on Jan 11, 2017 8:07:17 AM

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Topics: Customer Success, SaaS, Sales, Podcast, Helping Sells, TSIA, Ben Horowitz, Netscape, Andreesen Horowitz, Expand Selling, A16Z

Ep. 29 | TrustRadius' Dailius Wilson On Why Telling the Truth is Great for Selling SaaS

A Podcast by Sarah E. Brown and Bill Cushard on Dec 29, 2016 2:39:27 PM

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Topics: SaaS, Helping Sells, TrustRadius

Ep. 27 | Bringing Commercial Real Estate Into The Subscription Economy with Apto's Camilla Calhoun and Kerry Hudson

A Podcast by Sarah E. Brown and Bill Cushard on Dec 2, 2016 12:50:51 PM

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Topics: Helping Sells, Subscription Economy, Commercial Real Estate, Apto, Camilla Calhoun, Kerry Hudson

Ep. 22 | Sujan Patel On Using Content to Align Sales and Marketing

A Podcast by Sarah E. Brown and Bill Cushard on Sep 14, 2016 4:29:37 PM

 

Today's episode features Sujan Patel, founder of Webprofits, a content marketing agency that helps companies like Linkedin, Salesforce, and Zillow and others grow their businesses through content marketing. Sujan joined us to talk about why most marketing and sales teams are not aligned and how content can be the catalyst for bringing sales and marketing together to provide useful information to prospects and customers to accelerate the sales cycle. As Sujan says, "You don't need to be the creator of the information, but you need to be the source of information." Now that's a helping sells approach.

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Topics: marketing, Sales, Helping Sells, Sales Enablement, Content

Ep. 21 | MindTouch CEO Aaron Fulkerson On How To Crush Sales With A No-Selling Approach

A Podcast by Sarah E. Brown and Bill Cushard on Aug 31, 2016 9:50:34 AM

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Topics: Interviews with Experts, Sales, Helping Sells, MindTouch

Ep. 16 | Atlassian Expert Matt Doar On Putting People Before Tools

A Podcast by Sarah E. Brown and Bill Cushard on Jun 21, 2016 1:23:37 PM

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Topics: JIRA, Atlassian, Confluence, Silicon Valley, Helping Sells

Ep. 14 | Aaron Ross: Don't Tell People What You Do, Tell Them How You Help

A Podcast by Sarah E. Brown and Bill Cushard on May 25, 2016 5:00:00 AM

Aaron Ross joins Helping Sells Radio for Episode 14. Aaron, with co-author Jason Lemkin, recently published a new book, From Impossible to Inevitable: How Hyper-Growth Companies Create Predictable Revenue, which is a follow-up to the widely read and implemented book Predictable Revenue, which has been called the sales bible of Silicon Valley. Sarah and Bill talk to Aaron about two main topics. First, we talk about why we should not tell people what we do for a living, but describe how we help people. Second, we talk about the new book. 

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Topics: Start-ups, Salesforce, Sales, Helping Sells, StartUps, Aaron Ross

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