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Ep. 39 | Rachel Orston of UserIQ Just Hired a Customer Growth Architect and You Should Too

A Podcast by Sarah E. Brown and Bill Cushard on May 15, 2017 4:34:22 PM

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Topics: Customer Success, marketing, UserIQ, Rachel Orston

Ep. 22 | Sujan Patel On Using Content to Align Sales and Marketing

A Podcast by Sarah E. Brown and Bill Cushard on Sep 14, 2016 4:29:37 PM

 

Today's episode features Sujan Patel, founder of Webprofits, a content marketing agency that helps companies like Linkedin, Salesforce, and Zillow and others grow their businesses through content marketing. Sujan joined us to talk about why most marketing and sales teams are not aligned and how content can be the catalyst for bringing sales and marketing together to provide useful information to prospects and customers to accelerate the sales cycle. As Sujan says, "You don't need to be the creator of the information, but you need to be the source of information." Now that's a helping sells approach.

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Topics: marketing, Sales, Helping Sells, Sales Enablement, Content

Ep. 20 | Amrita Chandra Of CrowdRiff On Executing Customer Success-Focused Marketing Programs

A Podcast by Sarah E. Brown and Bill Cushard on Aug 16, 2016 2:51:40 PM

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Topics: SaaS, marketing, Amrita Chandra, CrowdRiff

Ep. 8 | Ryan Battles, Author: Using Periscope for Business

A Podcast by Sarah E. Brown and Bill Cushard on Mar 21, 2016 2:37:29 PM

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Ryan Battles

Co-Founder

Harpoon

Sarah and Bill started off the show talking about a recent a16z Podcast with the CEO of Optimizely, which reminded Sarah and Bill of the interview in Episode 4 with Adam Avremescu, the Head of Education from Optimizely. The a16z Podcast is a great podcast if you are into following distruptive technology and startups. 

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Topics: SaaS, marketing, Periscope

Ep. 7 | Tom Krackeler and Rachel English on Customer Success

A Podcast by Sarah E. Brown and Bill Cushard on Mar 2, 2016 9:00:00 AM

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Tom Krackeler

Senior Vice President of Products

Zuora

Rachel English

Director of Customer Success

Zuora

Today's episode features Tom Krackeler, Senior Vice President of Products at Zuora and Rachel English, Director of Customer Success at Zuora. Tom and Rachel joined us to discuss the future of Customer Success in the subscription economy. 

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Topics: Customer Success, marketing, Podcast

Ep. 6 | Value Nurturing with Author Anne Janzer

A Podcast by Sarah E. Brown and Bill Cushard on Feb 17, 2016 1:18:15 PM

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Anne Janzer

Writer, Content Marketing Consultant, Author

In this episode, Anne Janzer, writer, content marketing consultant and author of Subscription Marketing: Strategies for Nurturing Customers in a World of Churn joins us to discuss lessons from working with a hundred technology companies and clients that include serial entrepreneurs, industry thought leaders, and technology pioneers. 

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Topics: Customer Success, marketing, Podcast

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