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Ep. 75 | Ari Hoffman Reveals the Secret to Telling Stories that Resonate with Customers

A Podcast by Bill Cushard on Jun 22, 2018 3:44:42 PM

According to Ari Hoffman, customer success is kind of like being a professional sports coach. The coach's number 1 priority isn't to fill the stands with fans, help the team get new sponsors, or worry about the price of food at the concession stands — it's to help the players win games. Help the players succeed on the field (or court, or wherever they play). It's just one of the reasons why Hoffman, Customer Fanatic at MindTouch, spends his days listening to and sharing stories with customers, colleagues, other people in the tech industry, and even his friends and family. He wants to hear it all because he's curious about the stories that "engage people and raise the bar for everyone."

#HelpingSells Podcast Ep. 75: @arigobie reveals the Secret to Telling Stories that Resonate with Customers: https://ctt.ec/m7G3L+ #storytelling #CustomerSuccess

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Topics: Customer Success, marketing

Ep. 72 | Jessica McGlory believes in talking to people with her paid ads (and you should too)

A Podcast by Julia Borgini on Jun 19, 2018 4:55:08 PM


In the world of paid advertising, social media channels are a hard to be successful with. Mainly because we're not on social media looking for something to buy. Jessica McGlory, Director of Paid Social at Jellyfish, says the challenge with it is that you're interrupting someone's day, so it "better be something they want to see." Jessica joined Bill on Helping Sells Radio to talk about how paid ads really are good for B2B, why it's important to remember the people you're talking to, and the myth that advertisers are listening in to people through their smartphones without their knowledge (FYI, it really is a myth).

Ep. 72 #HelpingSells Podcast: @emceeglory believes in talking to people with her #PaidAds (and you should too): https://ctt.ec/pdR9f+ #Marketing

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Topics: marketing

Ep. 68 | Sangram Vajre on Building Better Sales Funnels With Account-Based Marketing

A Podcast by Julia Borgini on Apr 24, 2018 7:31:42 AM

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Topics: marketing, Sales Funnel, Account based marketing

Ep. 39 | Rachel Orston of UserIQ Just Hired a Customer Growth Architect and You Should Too

A Podcast by Sarah E. Brown and Bill Cushard on May 15, 2017 4:34:22 PM

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Topics: Customer Success, marketing, UserIQ, Rachel Orston

Ep. 22 | Sujan Patel On Using Content to Align Sales and Marketing

A Podcast by Sarah E. Brown and Bill Cushard on Sep 14, 2016 4:29:37 PM


Today's episode features Sujan Patel, founder of Webprofits, a content marketing agency that helps companies like Linkedin, Salesforce, and Zillow and others grow their businesses through content marketing. Sujan joined us to talk about why most marketing and sales teams are not aligned and how content can be the catalyst for bringing sales and marketing together to provide useful information to prospects and customers to accelerate the sales cycle. As Sujan says, "You don't need to be the creator of the information, but you need to be the source of information." Now that's a helping sells approach.

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Topics: marketing, Sales, Helping Sells, Sales Enablement, Content

Ep. 20 | Amrita Chandra Of CrowdRiff On Executing Customer Success-Focused Marketing Programs

A Podcast by Sarah E. Brown and Bill Cushard on Aug 16, 2016 2:51:40 PM

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Topics: SaaS, marketing, Amrita Chandra, CrowdRiff

Ep. 8 | Ryan Battles, Author: Using Periscope for Business

A Podcast by Sarah E. Brown and Bill Cushard on Mar 21, 2016 2:37:29 PM


Ryan Battles



Sarah and Bill started off the show talking about a recent a16z Podcast with the CEO of Optimizely, which reminded Sarah and Bill of the interview in Episode 4 with Adam Avremescu, the Head of Education from Optimizely. The a16z Podcast is a great podcast if you are into following distruptive technology and startups. 

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Topics: SaaS, marketing, Periscope

Ep. 6 | Value Nurturing with Author Anne Janzer

A Podcast by Sarah E. Brown and Bill Cushard on Feb 17, 2016 1:18:15 PM


Anne Janzer

Writer, Content Marketing Consultant, Author

In this episode, Anne Janzer, writer, content marketing consultant and author of Subscription Marketing: Strategies for Nurturing Customers in a World of Churn joins us to discuss lessons from working with a hundred technology companies and clients that include serial entrepreneurs, industry thought leaders, and technology pioneers. 

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Topics: marketing

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