--- title: Ep. 100 | Sue Duris Yes. Customer Experience Includes The Accounts Receivable Process description: Sue Duris, director of marketing and customer experience at M4 Communications, comes into the studio to talk about the similarity and differences between customer experience, customer success, and marketing. image: https://blog.servicerocket.com/hubfs/3.png --- [![ServiceRocket logo - white](https://blog.servicerocket.com/hs-fs/hubfs/Blue%202020/ServiceRocket%20logo%20-%20white.png?width=81&height=53&name=ServiceRocket%20logo%20-%20white.png "ServiceRocket logo - white")](https://blog.servicerocket.com/podcasts) ** [# Helping Sells Radio ](https://blog.servicerocket.com/podcasts/) - Share: - [** ](http://www.facebook.com/sharer.php?u=https://blog.servicerocket.com/podcasts/100-sue-duris-yes.-customer-experience-includes-the-accounts-receivable-process) - [** ](https://twitter.com/intent/tweet?text=Cool&via=ServiceRocket&hashtags=Radio&url=https://blog.servicerocket.com/podcasts/100-sue-duris-yes.-customer-experience-includes-the-accounts-receivable-process) - [** ](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.servicerocket.com/podcasts/100-sue-duris-yes.-customer-experience-includes-the-accounts-receivable-process) - [** ](mailto:?subject=Check%20it%20out&body=Hi%20guys,%20look%20at%20this%20https://blog.servicerocket.com/podcasts/100-sue-duris-yes.-customer-experience-includes-the-accounts-receivable-process) # Ep. 100 | Sue Duris Yes. Customer Experience Includes The Accounts Receivable Process Sue Duris, director of marketing and customer experience at M4 Communications, comes into the studio to talk about the similarity and differences between customer experience, customer success, and marketing. We started with customer experience. Sue says her favorite definition of customer experience comes from Forrester, which says that it's every interaction or touchpoint a customer has with your brand. Every. Interaction. Bill had to ask, "Doesn't that include the experience our customers have when we send them invoices? What if the invoice looks like we created it manually. What if it was sent from a "no-reply" email address? What if the customer has a question about the invoice and no one gets back to her? Does the accounts receivable manager need a promotion to customer experience manager?" These are the kinds of questions we talk about with Sue on this episode of Helping Sells Radio.  ![Sue Duris on Helping Sells Radio by ServiceRocket Media](https://blog.servicerocket.com/hs-fs/hubfs/SueDuris.png?width=289&name=SueDuris.png) Learn more about Sue Duris: - [Sue on Linkedin](https://www.linkedin.com/in/sueduris/) - [Sue on Twitter](https://twitter.com/SueDuris) - [#CXChat on Twitter](https://twitter.com/hashtag/CXChat?src=hash) - [M4 Communications](https://m4comm.com/) ![Sue Duris on Helping Sells Radio by ServiceRocket Media](https://blog.servicerocket.com/hs-fs/hubfs/3.png?width=1024&name=3.png) ## Tell us what you think of Helping Sells Radio We'd love it if you'd: 1. Write a review on [iTunes](https://itunes.apple.com/us/podcast/helping-sells-radio/id1080713333).  2. Tweet us using the hashtag #HelpingSells 3. Comment below. Thank you for listening to the show. ![Bill Cushard](https://app.hubspot.com/settings/avatar/a9890bd827682179ba7efa2520862398) ### Written by [Bill Cushard](https://blog.servicerocket.com/podcasts/author/bill-cushard) Bill Cushard covers the intersection of learning, software adoption, and customer success. His career has focused on helping companies adopt disruptive software through learning, change management, communications, and implementations that help people get the most out the software. 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