--- title: Helping Sells Radio | Podcast by ServiceRocket Media | Sales description: Sales | A confluence of software adoption, learning, and customer success. --- [![ServiceRocket logo - white](https://blog.servicerocket.com/hs-fs/hubfs/Blue%202020/ServiceRocket%20logo%20-%20white.png?width=81&height=53&name=ServiceRocket%20logo%20-%20white.png "ServiceRocket logo - white")](https://blog.servicerocket.com/podcasts) ** # sales - Share: - [** ](http://www.facebook.com/sharer.php?u=https://blog.servicerocket.com/podcasts/topic/sales) - [** ](https://twitter.com/intent/tweet?text=Cool&via=ServiceRocket&hashtags=Radio&url=https://blog.servicerocket.com/podcasts/topic/sales) - [** ](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.servicerocket.com/podcasts/topic/sales) - [** ](mailto:?subject=Check%20it%20out&body=Hi%20guys,%20look%20at%20this%20https://blog.servicerocket.com/podcasts/topic/sales) [![1670cf7ba8bf857e93fe3cea9e8d574b](https://blog.servicerocket.com/hubfs/1670cf7ba8bf857e93fe3cea9e8d574b.png) ](https://blog.servicerocket.com/podcasts/ep.-63-tony-ulwick-building-solutions-that-address-unmet-customer-needs) ## [Ep. 63 | Tony Ulwick On Building Solutions That Address Unmet Customer Needs](https://blog.servicerocket.com/podcasts/ep.-63-tony-ulwick-building-solutions-that-address-unmet-customer-needs) ** [Sarah E. Brown and Bill Cushard](https://blog.servicerocket.com/podcasts/author/sarah-e-brown-and-bill-cushard) on ** Feb 23, 2018 7:48:36 AM ** [Sales](https://blog.servicerocket.com/podcasts/topic/sales), [Expand Selling](https://blog.servicerocket.com/podcasts/topic/expand-selling), [Selling Process](https://blog.servicerocket.com/podcasts/topic/selling-process), [Salesperson](https://blog.servicerocket.com/podcasts/topic/salesperson), [Company Founder](https://blog.servicerocket.com/podcasts/topic/company-founder) [Read More](https://blog.servicerocket.com/podcasts/ep.-63-tony-ulwick-building-solutions-that-address-unmet-customer-needs) [![#HelpingSells Radio (18)](https://blog.servicerocket.com/hubfs/%23HelpingSells%20Radio%20(18).png) ](https://blog.servicerocket.com/podcasts/ep.-64-whitney-sales-explains-why-founders-must-love-selling) ## [Ep. 64 | Whitney Sales Explains Why Founders Must Love Selling](https://blog.servicerocket.com/podcasts/ep.-64-whitney-sales-explains-why-founders-must-love-selling) ** [Sarah E. Brown and Bill Cushard](https://blog.servicerocket.com/podcasts/author/sarah-e-brown-and-bill-cushard) on ** Feb 23, 2018 7:10:43 AM ** [Customer Success](https://blog.servicerocket.com/podcasts/topic/customer-success), [Sales](https://blog.servicerocket.com/podcasts/topic/sales), [Expand Selling](https://blog.servicerocket.com/podcasts/topic/expand-selling), [Selling Process](https://blog.servicerocket.com/podcasts/topic/selling-process), [Salesperson](https://blog.servicerocket.com/podcasts/topic/salesperson), [Company Founder](https://blog.servicerocket.com/podcasts/topic/company-founder) [Read More](https://blog.servicerocket.com/podcasts/ep.-64-whitney-sales-explains-why-founders-must-love-selling) [![#HelpingSells Radio (16)](https://blog.servicerocket.com/hubfs/%23HelpingSells%20Radio%20(16).png) ](https://blog.servicerocket.com/podcasts/ep-61-steli-efti-on-designing-software-for-the-user-not-the-buyer) ## [Ep. 61 | Steli Efti On Designing Software For The User, Not The Buyer](https://blog.servicerocket.com/podcasts/ep-61-steli-efti-on-designing-software-for-the-user-not-the-buyer) ** [Sarah E. Brown and Bill Cushard](https://blog.servicerocket.com/podcasts/author/sarah-e-brown-and-bill-cushard) on ** Jan 18, 2018 4:20:37 PM ** [Sales](https://blog.servicerocket.com/podcasts/topic/sales) [Read More](https://blog.servicerocket.com/podcasts/ep-61-steli-efti-on-designing-software-for-the-user-not-the-buyer) [![SteveFrost.png](https://blog.servicerocket.com/hubfs/Helping_Sells_Radio/SteveFrost.png) ](https://blog.servicerocket.com/podcasts/ep.-30-tsias-steve-frost-on-sales-services-and-customer-success-in-xaas-world) ## [Ep. 30 | TSIA's Steve Frost on Sales, Services and Customer Success in XaaS World](https://blog.servicerocket.com/podcasts/ep.-30-tsias-steve-frost-on-sales-services-and-customer-success-in-xaas-world) ** [Sarah E. Brown and Bill Cushard](https://blog.servicerocket.com/podcasts/author/sarah-e-brown-and-bill-cushard) on ** Jan 11, 2017 8:07:17 AM ** [Sales](https://blog.servicerocket.com/podcasts/topic/sales) [Read More](https://blog.servicerocket.com/podcasts/ep.-30-tsias-steve-frost-on-sales-services-and-customer-success-in-xaas-world) [![aaron_fulkerson.png](https://blog.servicerocket.com/hubfs/Podcast/aaron_fulkerson.png) ](https://blog.servicerocket.com/podcasts/ep-21-mindtouch-ceo-aaron-fulkerson-on-how-to-crush-sales-with-a-no-selling-approach) ## [Ep. 21 | MindTouch CEO Aaron Fulkerson On How To Crush Sales With A No-Selling Approach](https://blog.servicerocket.com/podcasts/ep-21-mindtouch-ceo-aaron-fulkerson-on-how-to-crush-sales-with-a-no-selling-approach) ** [Sarah E. Brown and Bill Cushard](https://blog.servicerocket.com/podcasts/author/sarah-e-brown-and-bill-cushard) on ** Aug 31, 2016 9:50:34 AM ** [Sales](https://blog.servicerocket.com/podcasts/topic/sales) [Read More](https://blog.servicerocket.com/podcasts/ep-21-mindtouch-ceo-aaron-fulkerson-on-how-to-crush-sales-with-a-no-selling-approach) [![Misha.jpg](https://blog.servicerocket.com/hubfs/Misha.jpg) ](https://blog.servicerocket.com/podcasts/ep.-19-shareroot-coo-misha-mcpherson-on-building-world-class-diverse-sales-teams) ## [Ep. 19 | ShareRoot COO Misha McPherson On Building World-Class Diverse Sales Teams](https://blog.servicerocket.com/podcasts/ep.-19-shareroot-coo-misha-mcpherson-on-building-world-class-diverse-sales-teams) ** [Sarah E. Brown and Bill Cushard](https://blog.servicerocket.com/podcasts/author/sarah-e-brown-and-bill-cushard) on ** Aug 3, 2016 5:10:45 PM ** [Sales](https://blog.servicerocket.com/podcasts/topic/sales) [Read More](https://blog.servicerocket.com/podcasts/ep.-19-shareroot-coo-misha-mcpherson-on-building-world-class-diverse-sales-teams) [![From-impossible.png](https://blog.servicerocket.com/hubfs/From-impossible.png) ](https://blog.servicerocket.com/podcasts/ep.-14-aaron-ross-dont-tell-people-what-you-do-tell-them-how-you-help) ## [Ep. 14 | Aaron Ross: Don't Tell People What You Do, Tell Them How You Help](https://blog.servicerocket.com/podcasts/ep.-14-aaron-ross-dont-tell-people-what-you-do-tell-them-how-you-help) ** [Sarah E. Brown and Bill Cushard](https://blog.servicerocket.com/podcasts/author/sarah-e-brown-and-bill-cushard) on ** May 25, 2016 5:00:00 AM ** [Sales](https://blog.servicerocket.com/podcasts/topic/sales) Aaron Ross joins Helping Sells Radio for Episode 14. Aaron, with co-author Jason Lemkin, recently published a new book, [From Impossible to Inevitable: How Hyper-Growth Companies Create Predictable Revenue](http://www.amazon.com/Impossible-Inevitable-Hyper-Growth-Companies-Predictable/dp/1119166713), which is a follow-up to the widely read and implemented book [Predictable Revenue](http://www.amazon.com/Predictable-Revenue-Business-Practices-Salesforce-com/dp/0984380213/ref=pd_bxgy_14_img_2?ie=UTF8&refRID=0VNJY8BPG8Y8KNZJFTNK), which has been called the sales bible of Silicon Valley. Sarah and Bill talk to Aaron about two main topics. First, we talk about why we should not tell people what we do for a living, but describe how we help people. Second, we talk about the new book.  [Read More](https://blog.servicerocket.com/podcasts/ep.-14-aaron-ross-dont-tell-people-what-you-do-tell-them-how-you-help) ## [Ep. 1 | What the Heck is Helping Sells Radio?](https://blog.servicerocket.com/podcasts/episode-1) ** [Sarah E. Brown and Bill Cushard](https://blog.servicerocket.com/podcasts/author/sarah-e-brown-and-bill-cushard) on ** Feb 3, 2016 1:42:49 PM ** [Customer Success](https://blog.servicerocket.com/podcasts/topic/customer-success), [Support](https://blog.servicerocket.com/podcasts/topic/support), [Customer Education](https://blog.servicerocket.com/podcasts/topic/customer-education), [marketing](https://blog.servicerocket.com/podcasts/topic/marketing), [Sales](https://blog.servicerocket.com/podcasts/topic/sales), [professional services](https://blog.servicerocket.com/podcasts/topic/professional-services), [Consulting](https://blog.servicerocket.com/podcasts/topic/consulting) Hello everyone, and welcome to Helping Sells Radio, a podcast about helping customers discover, adopt, and thrive using your software. In this inaugural episode of Helping Sells Radio, co-hosts Sarah E. Brown and Bill Cushard talk about what Helping Sells Radio is, why we are doing a podcast, and what listeners can expect in upcoming episodes. [Read More](https://blog.servicerocket.com/podcasts/episode-1) [1](https://blog.servicerocket.com/podcasts/topic/sales/page/1) ### Subscribe Here ### Tags/Categories - [Customer Success (43)](https://blog.servicerocket.com/podcasts/topic/customer-success) - [marketing (14)](https://blog.servicerocket.com/podcasts/topic/marketing) - [Customer Education (10)](https://blog.servicerocket.com/podcasts/topic/customer-education) - [Sales (8)](https://blog.servicerocket.com/podcasts/topic/sales) - [Product Management (6)](https://blog.servicerocket.com/podcasts/topic/product-management) - [Customer Experience (5)](https://blog.servicerocket.com/podcasts/topic/customer-experience) - [SaaS (5)](https://blog.servicerocket.com/podcasts/topic/saas) - [People (4)](https://blog.servicerocket.com/podcasts/topic/people) - [Gainsight (3)](https://blog.servicerocket.com/podcasts/topic/gainsight) - [Software (3)](https://blog.servicerocket.com/podcasts/topic/software) - [B2B (2)](https://blog.servicerocket.com/podcasts/topic/b2b) - [Company Founder (2)](https://blog.servicerocket.com/podcasts/topic/company-founder) - [Customer Relationships (2)](https://blog.servicerocket.com/podcasts/topic/customer-relationships) - [Expand Selling (2)](https://blog.servicerocket.com/podcasts/topic/expand-selling) - [Sales Team (2)](https://blog.servicerocket.com/podcasts/topic/sales-team) - [Salesperson (2)](https://blog.servicerocket.com/podcasts/topic/salesperson) - [Selling Process (2)](https://blog.servicerocket.com/podcasts/topic/selling-process) - [Software Adoption (2)](https://blog.servicerocket.com/podcasts/topic/software-adoption) - [Start-ups (2)](https://blog.servicerocket.com/podcasts/topic/start-ups) - [StartUps (2)](https://blog.servicerocket.com/podcasts/topic/startups) - [Storytelling (2)](https://blog.servicerocket.com/podcasts/topic/storytelling) - [#CustomerSuccess (1)](https://blog.servicerocket.com/podcasts/topic/customersuccess) - [Account based marketing (1)](https://blog.servicerocket.com/podcasts/topic/account-based-marketing) - [Allison Pickens (1)](https://blog.servicerocket.com/podcasts/topic/allison-pickens) - [Arjun Devgan (1)](https://blog.servicerocket.com/podcasts/topic/arjun-devgan) - [Best Practices (1)](https://blog.servicerocket.com/podcasts/topic/best-practices) - [Blitzscaling (1)](https://blog.servicerocket.com/podcasts/topic/blitzscaling) - [Building Customer Training (1)](https://blog.servicerocket.com/podcasts/topic/building-customer-training) - [BuildingConnected (1)](https://blog.servicerocket.com/podcasts/topic/buildingconnected) - [CSM (1)](https://blog.servicerocket.com/podcasts/topic/csm) - [Chris Yeh (1)](https://blog.servicerocket.com/podcasts/topic/chris-yeh) - [CloudSponge (1)](https://blog.servicerocket.com/podcasts/topic/cloudsponge) - [Consulting (1)](https://blog.servicerocket.com/podcasts/topic/consulting) - [Creativity (1)](https://blog.servicerocket.com/podcasts/topic/creativity) - [Data (1)](https://blog.servicerocket.com/podcasts/topic/data) - [Dustin DeVan (1)](https://blog.servicerocket.com/podcasts/topic/dustin-devan) - [Enterprise Social Networking (1)](https://blog.servicerocket.com/podcasts/topic/enterprise-social-networking) - [Evernote (1)](https://blog.servicerocket.com/podcasts/topic/evernote) - [GoodData (1)](https://blog.servicerocket.com/podcasts/topic/gooddata) - [HubSpot (1)](https://blog.servicerocket.com/podcasts/topic/hubspot) - [Jason Lemkin (1)](https://blog.servicerocket.com/podcasts/topic/jason-lemkin) - [Jay Acunzo (1)](https://blog.servicerocket.com/podcasts/topic/jay-acunzo) - [Jay Gibb (1)](https://blog.servicerocket.com/podcasts/topic/jay-gibb) - [Kristen Hayer (1)](https://blog.servicerocket.com/podcasts/topic/kristen-hayer) - [LMS (1)](https://blog.servicerocket.com/podcasts/topic/lms) - [Lead with a Story (1)](https://blog.servicerocket.com/podcasts/topic/lead-with-a-story) - [Learning (1)](https://blog.servicerocket.com/podcasts/topic/learning) - [Michael Redbord (1)](https://blog.servicerocket.com/podcasts/topic/michael-redbord) - [Nils Vinje (1)](https://blog.servicerocket.com/podcasts/topic/nils-vinje) - [Optimizely (1)](https://blog.servicerocket.com/podcasts/topic/optimizely) - [Outcomes (1)](https://blog.servicerocket.com/podcasts/topic/outcomes) - [Paul Smith (1)](https://blog.servicerocket.com/podcasts/topic/paul-smith) - [Percolate (1)](https://blog.servicerocket.com/podcasts/topic/percolate) - [Reid Hoffman (1)](https://blog.servicerocket.com/podcasts/topic/reid-hoffman) - [Sales Engineering (1)](https://blog.servicerocket.com/podcasts/topic/sales-engineering) - [Sales Funnel (1)](https://blog.servicerocket.com/podcasts/topic/sales-funnel) - [Sarah E. 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