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sales

Ep. 63 | Tony Ulwick On Building Solutions That Address Unmet Customer Needs

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Ep. 64 | Whitney Sales Explains Why Founders Must Love Selling

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Ep. 61 | Steli Efti On Designing Software For The User, Not The Buyer

Sarah E. Brown and Bill Cushard on Jan 18, 2018 4:20:37 PM Sales

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Ep. 30 | TSIA's Steve Frost on Sales, Services and Customer Success in XaaS World

Sarah E. Brown and Bill Cushard on Jan 11, 2017 8:07:17 AM Sales

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Ep. 21 | MindTouch CEO Aaron Fulkerson On How To Crush Sales With A No-Selling Approach

Sarah E. Brown and Bill Cushard on Aug 31, 2016 9:50:34 AM Sales

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Ep. 19 | ShareRoot COO Misha McPherson On Building World-Class Diverse Sales Teams

Sarah E. Brown and Bill Cushard on Aug 3, 2016 5:10:45 PM Sales

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Ep. 14 | Aaron Ross: Don't Tell People What You Do, Tell Them How You Help

Sarah E. Brown and Bill Cushard on May 25, 2016 5:00:00 AM Sales

Aaron Ross joins Helping Sells Radio for Episode 14. Aaron, with co-author Jason Lemkin, recently published a new book, From Impossible to Inevitable: How Hyper-Growth Companies Create Predictable Revenue, which is a follow-up to the widely read and implemented book Predictable Revenue, which has been called the sales bible of Silicon Valley. Sarah and Bill talk to Aaron about two main topics. First, we talk about why we should not tell people what we do for a living, but describe how we help people. Second, we talk about the new book. 

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Ep. 1 | What the Heck is Helping Sells Radio?

Hello everyone, and welcome to Helping Sells Radio, a podcast about helping customers discover, adopt, and thrive using your software. In this inaugural episode of Helping Sells Radio, co-hosts Sarah E. Brown and Bill Cushard talk about what Helping Sells Radio is, why we are doing a podcast, and what listeners can expect in upcoming episodes.

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