<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=344430429281371&amp;ev=PageView&amp;noscript=1">

Ep. 30 | TSIA's Steve Frost on Sales, Services and Customer Success in XaaS World

A Podcast by Sarah E. Brown and Bill Cushard on Jan 11, 2017 8:07:17 AM

Listen Now

Topics: Customer Success, SaaS, Sales, Podcast, Helping Sells, TSIA, Ben Horowitz, Netscape, Andreesen Horowitz, Expand Selling, A16Z

Ep. 22 | Sujan Patel On Using Content to Align Sales and Marketing

A Podcast by Sarah E. Brown and Bill Cushard on Sep 14, 2016 4:29:37 PM


Today's episode features Sujan Patel, founder of Webprofits, a content marketing agency that helps companies like Linkedin, Salesforce, and Zillow and others grow their businesses through content marketing. Sujan joined us to talk about why most marketing and sales teams are not aligned and how content can be the catalyst for bringing sales and marketing together to provide useful information to prospects and customers to accelerate the sales cycle. As Sujan says, "You don't need to be the creator of the information, but you need to be the source of information." Now that's a helping sells approach.

Listen Now

Topics: marketing, Sales, Helping Sells, Sales Enablement, Content

Ep. 21 | MindTouch CEO Aaron Fulkerson On How To Crush Sales With A No-Selling Approach

A Podcast by Sarah E. Brown and Bill Cushard on Aug 31, 2016 9:50:34 AM

Listen Now

Topics: Interviews with Experts, Sales, Helping Sells, MindTouch

Ep. 14 | Aaron Ross: Don't Tell People What You Do, Tell Them How You Help

A Podcast by Sarah E. Brown and Bill Cushard on May 25, 2016 5:00:00 AM

Aaron Ross joins Helping Sells Radio for Episode 14. Aaron, with co-author Jason Lemkin, recently published a new book, From Impossible to Inevitable: How Hyper-Growth Companies Create Predictable Revenue, which is a follow-up to the widely read and implemented book Predictable Revenue, which has been called the sales bible of Silicon Valley. Sarah and Bill talk to Aaron about two main topics. First, we talk about why we should not tell people what we do for a living, but describe how we help people. Second, we talk about the new book. 

Listen Now

Topics: Start-ups, Salesforce, Sales, Helping Sells, StartUps, Aaron Ross

Ep. 1 | What the Heck is Helping Sells Radio?

A Podcast by Sarah E. Brown and Bill Cushard on Feb 3, 2016 1:42:49 PM

Hello everyone, and welcome to Helping Sells Radio, a podcast about helping customers discover, adopt, and thrive using your software. In this inaugural episode of Helping Sells Radio, co-hosts Sarah E. Brown and Bill Cushard talk about what Helping Sells Radio is, why we are doing a podcast, and what listeners can expect in upcoming episodes.

Listen Now

Topics: Customer Success, SaaS, Customer Education, Sales, Podcast

Subscribe Now

Join the Helping Sells Movement. Subscribe to get exclusive updates about upcoming guests and behind the scenes lessons.

Recent Posts

Posts by Topic

see all