---
title: Helping Sells Radio | Podcast by ServiceRocket Media | Jay Gibb
description: Jay Gibb | A confluence of software adoption, learning, and customer success.
---

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# jay-gibb

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## [Ep. 96 | Jay Gibb Help Prospects Become Ideal Customers](https://blog.servicerocket.com/podcasts/096-jay-gibb-help-prospects-become-ideal-customers)

** [Bill Cushard](https://blog.servicerocket.com/podcasts/author/bill-cushard)  on ** Nov 6, 2018 4:17:03 PM ** [SaaS](https://blog.servicerocket.com/podcasts/topic/saas), [Software](https://blog.servicerocket.com/podcasts/topic/software), [B2B](https://blog.servicerocket.com/podcasts/topic/b2b), [CloudSponge](https://blog.servicerocket.com/podcasts/topic/cloudsponge), [Jay Gibb](https://blog.servicerocket.com/podcasts/topic/jay-gibb)

Jay Gibb is the founder and CEO of a B2B SaaS company called CloudSponge and a partner at a distributed software engineering consulting agency called Arizona Bay. Arizona Bay builds software products for its clients, usually SaaS products. Roughly 10-20% of Arizona Bay's customers are "ideal customers." An ideal customers in this case is defined by someone who comes to Jay and already has pre-sold an unbuilt software product. Think about that. Jay's customer has sold, to their customer, a software product....then they go to Jay and ask his firm to help them build it. Jay, his customer, and the customer's customer get together and start making it happen. But this isn't even the best part of the story.

[Read More](https://blog.servicerocket.com/podcasts/096-jay-gibb-help-prospects-become-ideal-customers)

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