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Julia Borgini

Julia Borgini helps Geeks sell their stuff. A self-proclaimed Geek, Julia is a freelance writer and content marketing strategist who teaches tech companies how to develop & execute successful tech content marketing programs. Her helpful articles have appeared on CrazyEgg, Social Media Examiner, KISSMetrics, and B2B News Network, as well as her own tech content marketing blog. To learn more about tech content marketing, visit her website at spacebarpress.com.
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Ep. 72 | Jessica McGlory believes in talking to people with her paid ads (and you should too)

A Podcast by Julia Borgini on Jun 19, 2018 4:55:08 PM

 

In the world of paid advertising, social media channels are a hard to be successful with. Mainly because we're not on social media looking for something to buy. Jessica McGlory, Director of Paid Social at Jellyfish, says the challenge with it is that you're interrupting someone's day, so it "better be something they want to see." Jessica joined Bill on Helping Sells Radio to talk about how paid ads really are good for B2B, why it's important to remember the people you're talking to, and the myth that advertisers are listening in to people through their smartphones without their knowledge (FYI, it really is a myth).


Ep. 72 #HelpingSells Podcast: @emceeglory believes in talking to people with her #PaidAds (and you should too): https://ctt.ec/pdR9f+ #Marketing


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Topics: marketing

Ep. 73 | Patrick Lawler and Dave Derington from Azuqua Your Data Sucks!

A Podcast by Julia Borgini on Jun 8, 2018 4:31:00 PM

Companies know they should be using their data more effectively, but there's just so much of it that it's hard to know where to start. The biggest hurdle, according to Patrick Lawler and Dave Derington of Azuqua is that data is isolated in different areas of the company. The second is that no one has a good process to analyze the data they gather, so it just sits there, accumulating. "The idea of 'my data' can be daunting," Patrick said. "You'll make incremental strides if you just break it down into little chunks."

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Topics: Customer Success

Ep. 70 | Brandon Bruce on bringing the fun to software adoption

A Podcast by Julia Borgini on Jun 4, 2018 1:30:00 PM

 

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Topics: Software Adoption

Ep. 69 | Aubrey Blanche on how diversity & inclusion are the keys to high-performing teams

A Podcast by Julia Borgini on May 11, 2018 9:00:00 AM

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Ep. 68 | Sangram Vajre on Building Better Sales Funnels With Account-Based Marketing

A Podcast by Julia Borgini on Apr 24, 2018 7:31:42 AM

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Topics: marketing, Sales Funnel, Account based marketing

Ep. 67 | Heidi Gardner's Research Shows Collaborating Helps Customers Increase Revenue

A Podcast by Julia Borgini on Apr 13, 2018 6:09:27 AM

Heidi K. Gardner, Ph.D.

Professor at Harvard Law and author of the book,
Smart Collaboration: How Professionals and Their Firms Succeed by Breaking Down Silos.


"When #collaboration is done well, it produces exponential positive benefits."
- @HeidiGardnerPhD


 

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Topics: collaboration

Ep. 66 | Tom Gerace on using storytelling to connect with your audience

A Podcast by Julia Borgini on Apr 2, 2018 5:52:31 AM

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Topics: Storytelling, Customer Relationships

Ep. 65 | Kyle Jepson and Josh Harcus Increased Revenue 6X By Training Sales To Help

A Podcast by Julia Borgini on Mar 23, 2018 5:33:42 AM

Josh Harcus

Kyle Jepson

 

"What can I help you find?"

That's the question Josh Harcus used to grow revenues at Hüify 6X in a one year period. We heard about this story from Kyle Jepson at a HubSpot event and we just knew we had to invite them on to the show.

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Topics: Customer Success, SaaS, Customer Experience, Customer Relationships, Sales Team